Paramount has acquired The Free Press, a four-year-old digital news platform, and will make its co-founder Bari Weiss editor-in-chief of CBS News, the company announced Monday.
The official announcement came after months of speculation on the deal and Weiss’ high profile role within the news division. Weiss, 41, will report to Paramount Chief Executive David Ellison, who personally courted the former New York Times journalist.
“We are thrilled to welcome Bari and The Free Press to Paramount and CBS News. Bari is a proven champion of independent, principled journalism, and I am confident her entrepreneurial drive and editorial vision will invigorate CBS News,” Ellison said in a statement. “This move is part of Paramount’s bigger vision to modernize content and the way it connects — directly and passionately — to audiences around the world.”
Paramount said Weiss will “shape editorial policies, champion core values across platforms and lead innovation in how the organization reports and delivers the news.”
The union of The Free Press and CBS News will be one of the most closely watched lab experiments in the modern media era. Weiss has no experience in television or running an editorial operation on the scale of CBS News, which has more than 1,000 employees.
Paramount is paying around $150 million in cash and stock for The Free Press, a feisty, upstart operation that generated attention through opinion pieces and podcasts with a strong point of view. Its favorite targets are the excesses of progressive left and purveyors of so-called “woke” policies.
CBS News is a traditional mass appeal network TV operation with a proud legacy of journalistic excellence and the home of popular franchises “60 Minutes” and “CBS Sunday Morning.” But the division has struggled to deal with the shifts in audience habits brought about by streaming video and social media.
Weiss is a provocateur who famously resigned from her high profile role in the opinion section of the New York Times in 2020, citing bullying by her colleagues and a hostile work environment as the reasons.
Weiss acknowledged the division’s legacy in a note sent to CBS News staffers after her appointment was announced.
“Growing up, CBS was a deep family tradition,” Weiss said. “Whenever i hear the tick, tick, tick or that trumpet fanfare, it sends me right back to our den in Pittsburgh. The opportunity to build on that legacy — and to renew it in an era that so desperately needs it — is an extraordinary privilege.”
Weiss also ascends at a time when Trump has threatened news operations with lawsuits and regulatory action, such as pulling station TV licenses over what he believes is unfair criticism of him and his administration. Paramount agreed to pay $16 million to settle a Trump lawsuit making the dubious claim that a “60 Minutes” interview with Kamala Harris was deceptively edited to aid her 2024 presidential election campaign against him.
CBS News has never had an executive with the title editor-in-chief before naming Weiss to the role. It still has a president — Tom Cibrowski — a former ABC News executive hired earlier this year who will remain in his role and continue to report to to Paramount TV Media President George Cheeks.
In her note, Weiss told her staffers her goal in the coming weeks is to learn “what’s working and what isn’t, and your thoughts on how we can make CBS News the most trusted news organization in America and the world. I’ll approach it the way any reporter would — with an open mind, a fresh notebook, and an urgent deadline.”
The Free Press, which has around 170,000 paid subscribers, will continue as its own independent brand, with its own podcasts and live events business.