Following the death of Italian fashion designer Giorgio Armani at the age of 91, online searches for vintage Armani clothing have surged. Shoppers have been actively seeking out his styles on second-hand platforms.
Vinted, Europe’s largest second-hand clothing marketplace, observed searches for “Armani” nearly triple on Thursday after the news of his passing. Similarly, U.S. luxury resale site The RealReal reported a 212% increase in Armani searches compared to the previous day, and Google Trends indicated a spike in searches for “vintage Armani,” with high interest from Italy and the UK.
Users on the Vestiaire Collective app listed vintage Giorgio Armani items, including a 1990s silk blazer and a 2002 leather and rabbit fur jacket. A Parisian luxury second-hand menswear boutique owner anticipates increased demand for Armani suits from the 1970s and 80s, noting that such retro styles with wide trousers and fluid fabrics are currently in vogue and difficult to find.
He suggests that due to Armani’s extensive production and multiple sub-brands, a significant quantity of his vintage clothing is likely available and may soon re-enter the market.
with information from Reuters