Oct. 3 (UPI) — Officials at Long John Silver’s are replacing the chain’s former logo that featured a fish with one that features a chicken to share its “long-held secret.”

The new logo is designed to inform consumers that the seafood chain also offers chicken entrees.

“Guests have been telling us for years that our chicken is a best-kept secret,” said Christopher Caudill, senior vice president of marketing and innovation at Long John Silver’s, in a news release on Friday.

“Our hand-battered chicken strips — known as Chicken Planks — are every bit as crave-worthy as our legendary fish,” Caudill added. “It’s time we let that secret out.”

The Louisville, Ky.-based restaurant chain announced the change on Friday that will include a new wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400 NASCAR race in Las Vegas on Oct. 12.

The restaurant chain tested its chicken-based products at its flagship restaurant in Louisville and received “overwhelmingly positive” feedback from its customers.

That feedback helped prevent the restaurant’s leaders from chickening out on the logo change following the recent uproar that occurred when Lebanon, Tenn.-based Cracker Barrel recently tried to change its longtime logo.

Cracker Barrel’s logo briefly removed an image of a seated elderly man resting his left elbow and forearm on a wooden barrel from its logo.

The change generated unexpected pushback from consumers and others, including President Donald Trump, who criticized the move on social media.

Cracker Barrel officials soon after announced they were canceling the logo change.