Late night has a new tone in 2025, and Greg Gutfeld is the one setting it, one unpredictable quip at a time. Rewriting the rules and bringing his signature acerbic style to “Gutfeld!” on Fox News, his show is drawing in more than 3 million viewers nightly, making it the most-watched show at the edge of prime time at 10 p.m. Eastern time / 7 p.m. Pacific time, airing over 90 minutes earlier than such hosts as Jimmy Kimmel and Jimmy Fallon

Stacking up gigs, he’s also the resident wild card on the network’s hit show “The Five,” and he hosts the new reality game show “What Did I Miss?” on Fox Nation, which was just renewed for a second season. Gutfeld isn’t just leaving his mark on the network; he’s reshaping it.

Before he became polarizing to some, and well before his New York Times bestsellers and his night of reminiscing on Jimmy Fallon’s couch, Gutfeld was climbing the editorial ranks at magazines like Men’s Health, Stuff and Maxim. His biggest break came when he landed the very late slot hosting his own Fox News show, “Red Eye,” which would set the stage for his runaway success.

Taking nothing too serious while being surrounded by complete seriousness, and with “Gutfeld!” pulling in some of the strongest ratings on TV, he’s proving that irreverence can be its own kind of relevance. His refusal to put so-called untouchables on a pedestal has everyone taking notice, and like him, loathe him or don’t know what to think about a grown man obsessed with unicorns, there’s no denying that Gutfeld has turned having a good time into a full-time job. And he’s just getting warmed up.

How do you find out you’re No. 1 in the 10 p.m. timeslot ? Is there a cake and a massive check?

It’s more brought to you and then happens over time. I get ratings every single day, so I was able to watch us win. I guess I wasn’t that surprised by it; I just knew that it was going to take time. I thought, yeah, maybe in a couple of years, but it was in like a matter of months.

For old–school fans of “Red Eye,” “Gutfeld!” feels familiar, with the blended panel that’s always down to have a good time. But now everyone gets more comfortable chairs, which is nice too.

I agree. “Gutfeld!” is basically “Red Eye” but for everybody. Red Eye was operating on the assumption that you really had a select group of people awake at 2 or 3 in the morning. It wasn’t trying to be a cultlike pleasure; it just happened to be that way. We did want it to be for everyone, though. Now we have 10 times the viewers and we’re No. 1, so in my mind I’m going, I want the same sensibility, but I don’t want to completely confuse the viewers. I realize that my humor on “Red Eye” was deliberately obtuse in some ways, and not really deliberately. It was just surreal and bizarre, and maybe that won’t fly in prime time or late night, but like “Red Eye,” our show now is as interesting and unpredictable as that show was. And that’s 90% of the fight.

There’s definitely an unpredictability theme going on because “The Five” can get somewhat fiery at times, but not for the reasons one would think.

With “Gutfeld!” and with “The Five,” I really push the concept of teasing, because when I genuinely like somebody, I tease them. When everybody is together teasing each other, it’s a very fun thing and the viewers are in on it. On “Red Eye,” we were all basically roasting each other, and on my show, we’re all making fun of each other, some more than others. On “The Five,” of course, I needle Dana [Perino] and Jesse [Watters], they needle me, I go after Jessica [Tarlov], she makes fun of us all — we all do it, and I think that’s really the secret sauce to the success of “The Five,” “Gutfeld!” and why “Red Eye” was so beloved. You felt like you were with the people. It was like a perverted version of “Friends.”

There really is this vibe that, no matter what gets said, when the camera goes off you’re all knocking back a few together.

Yeah, I think the key is that nothing you say should warrant an apology. Meaning, if I were to insult you, you’re not going to demand an apology from me. When somebody wants an apology for a comment I always ask them, “How would that apology sound? I’m sorry that the jokes I made hurt your feelings?” How insulting is that to that person you’re apologizing to! I’m sorry I hurt your feelings with this insult. It’s like the people that are demanding an apology don’t even see how absolutely insulting it is that they are asking for it.

Some people really write their own headlines. I imagine yours ramped up after you took “The King of Late Night” joke and ran with it?

I’m trying to think where “the king” came from, and I think I have to credit Dave Rubin. I think Rubin was on during the first week of the show and said something like, “You’re going to be the king of late night. You’re going to be No. 1.” I don’t like saying stuff like that because then it’ll just be thrown back in your face, but he was right! Then, of course, I had to put it on my book cover. I don’t even know how that all happened, but putting it on the cover of my book was just, like, this audacious and ridiculous thing, having me on the top like I’m a skyscraper where King Kong swatted down people.

Silly is definitely your lane. What do you think the term “late night” even means anymore? It used to be pretty neutral, and now it’s almost like you better choose a side before you watch this comic make their TV debut!

Yeah, it kind of became defined as maybe a person who wanted to go to bed angry with somebody who wanted to go to bed happy. One thing that I always want to do is not send people to bed enraged. Sure, maybe you’re sad that Biden lost, but we’re going to have so much fun, and this is going to be great! And then Trump wins. This is going to be so much fun, and this is going to be great! So, we’re going to have fun, and things are going to be great no matter who wins or loses. I’m not going to let that impact the time that we have. I think doing a late-night show that makes everyone feel bad is a disservice. I don’t understand that. That’s when you have people switching the channel to come to us. They didn’t even know that we existed until then.

What a shakeup that channel flip caused and, also, it’s pretty monumental because the viewers are staying.

You know, for a long time they couldn’t even mention my name and it was a personal thing for them, but then I think they realized that all I did was point out what was missing. I mean, they gave me the opportunity by not addressing most of the country, and it was there for the taking. There was literally free money on the table, and so I took it, and I showed [mainstream media] that they don’t own the culture. I think it’s not just about late night; it’s about all of culture. It’s the ability to tell people, you aren’t the cool kids at the table anymore. You took people for granted, you insulted everybody else, and we’re the ones now who are having fun.

Seeing you on Fallon also looked like a lot of fun. You could seriously feel your excitement as you told him your drunken story of meeting him. You think he’d ever come on ”Gutfeld!”?

It was fun! It went the way I think we both wanted it to go, which was like an old-school TV segment you would have seen on Carson. Just two people having a fun conversation. I probably talked too much, but I had to tell that drinking story because I’ve been telling that story for years, and the only person I hadn’t told that to was Jimmy. So yeah, we were both happy about it, and it’s good to see two industry people in whatever “supposed rivalry” who genuinely like each other without that other bull—. I haven’t asked him to come on, though. Our show is a little different because if you come on, you’re on for the whole hour. You’re also on with other people so it’s kind of a bigger ask of someone, but the president did do it so…