AMAZON has blindsided shopper with a shock device sale, days before its Prime Big Deal Days sale is due to kick off.
One of the best deals is on a premium Fire tablet, which has been reduced to £69.99 in an epic 53% price cut.
Amazon Fire HD 10 tablet, £69.99 (was £149.99)
The next big Amazon sale starts next week, running from Tuesday to Wednesday (October 7th-8th).
Tons of prices will be slashed during Amazon Prime Day but only, of course, if you’re a Prime member.
But Amazon has launched an early device sale across its range of smart items, including Echo speakers, Kindles, Ring doorbells, Blink cameras Fire TV streaming sticks, and Fire tablets.
And better yet, these are deals open to all shoppers, not just those with a Prime membership.
The Fire HD 10 tablet (the newest generation) usually costs £149.99, but has now been slashed to an impressive £69.99.
This 10-inch device is now the best-selling tablet on the Amazon website – little wonder, with that enormous price drop.
Amazon’s line of Fire tablets are great, all-purpose devices for browsing and streaming – especially for shoppers who want to stay away from the big bucks of more powerful devices like Apple iPads and Samsung Tabs.
It also doubles up as an e-reader, though dedicated book-lovers should gravitate towards the retailer’s Kindle range.
These will all invariably go on sale next week when Prime Day begins (though a few select models are already discounted).
Read our Amazon Fire vs Kindle tablet explainer if you’re not sure which to buy.
The Fire HD 10 is perfect for watching, reading, and gaming, and it’s 25% faster than the old model.
Basically, its engine got a major upgrade – it now has a powerful processor and 3 GB of RAM, which helps everything run super-smoothly.
You get awesome HD entertainment on a big 10.1-inch screen that makes all your games and shows look great with brilliant colour.
(By the way, if you want something smaller and cheaper, the 8-inch Fire HD 8 is also on sale for just £49.99.)
The tablet has serious stamina: you can binge-watch for up to 13 hours without needing to plug into its charger.
The tablet is durable, too, with a strengthened screen that Amazon claims to to be 2.7 times tougher than the Samsung Galaxy Tab A8 (2022) in a drop test.
Need a good device to chat with friends and family? The 5MP front camera is way better for video calls than squinting at your small phone screen.
For storage, it comes with 32GB or 64GB of space, which is expandable by up to 1TB with a separate microSD card.
And this being an Amazon gadget, you can operate it via Alexa – it can help you out with streaming videos, relaying the latest news and controlling other smart devices in the same connected ecosystem.
Amazon Prime Day: early Fire Tablet Deals
- Amazon Fire HD 10 tablet (newest gen), £69.99 (was £149.99) – buy here
- Amazon Fire Max 11 tablet (newest gen), £129.99 (was £249.99) – buy here
- Amazon Fire HD 8 tablet (newest gen), £49.99 (was £99.99) – buy here
- Amazon Fire HD 8 Kids Pro tablet (newest gen), £79.99 (was £159.99) – buy here
- Amazon Fire HD 8 Kids tablet (newest gen), £69.99 (was £149.99) – buy here
The Fire HD 10 has already racked up over 2,700 five-star reviews on the Amazon website, with customers heaping praise on the device:
“The Amazon Fire HD 10 is a fantastic budget-friendly tablet,” writes one shopper.
“The 10.1-inch screen is bright and clear, perfect for watching videos, reading, or browsing.
“The battery easily lasts up to 13 hours – ideal for all-day use.”
Another delighted customer added: “Quality item… I can’t get over the size of the screen, it’s 10 inches but looks bigger.
“The tablet is lightning-fast, and it does everything that I expect from an Amazon Fire… Well worth the investment.”
A lot more deals are on the way when the Prime Big Deal Days sale starts next week, and it’s worth keeping in mind that these early device deals might become exclusively for Prime members.
So, while this current deal is marked on the Amazon site as ending on October 14th, it’s not impossible it will only be available for Amazon Prime members soon.
Anyone without a Prime account who’s interested shouldn’t hold off for too long on buying.
Amazon Fire HD 10 tablet, £69.99 (was £149.99)
Make sure you bookmark our best Amazon Prime Day deals page, where we’ll be listing all the top bargains when the two-day sale kicks off.
For our top pick of smart gadgets available to snap up right now, head to our Amazon device deals page.
Amazon Prime Day: the 10 best early deals

The Amazon Prime Big Deal Days sale doesn’t kick off until next week (7th-8th October), but there’s already some early deals to snap up.
*If you click on a link in this boxout we will earn affiliate revenue
- Blink Smart Camera & Doorbell bundle, £31.49 (was £119.98) – buy here
- Poounur Fitness Smartwatch, £23.99 (was £129.99) – buy here
- Hangsun 12L/Day Dehumidifier, £88.38 (was £118.98) – buy here
- LKOUY Portable Charger, £12.99 (was £59.99) – buy here
- Slumberdown Feels Like Down King Size Duvet, £21.56 (was £31.19) – buy here
- Remington Proluxe Ceramic Hair Straightener, £34.99 (was £109.99) – buy here
- Swan Pump Espresso Digital Coffee Machine, £149.99 (was £299.99) – buy here
- Amazon Fire HD 10 tablet, £69.99 (was £149.99) – buy here
- LKE 268W UV Nail Lamp, £16.14 (was £28.99) – buy here
- EverFoams Women’s Shearling Memory Foam Slippers, £15.97 (was £22.99) – buy here
When the sale lands, you’ll find more top bargains here: