THE body of a man has been found on the shoreline of a popular UK beach.

Police raced to Rhossili beach on the Gower Peninsula on Wednesday evening after reports that a body had been discovered.

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South Wales Police said that the man’s next of kin had been informed.

The circumstances aren’t believed to be suspicious, the force added.

No formal identification process has yet taken place but it’s believed the man, 63, was from Bristol.

HM Coastguard revealed it had responded to an incident on Rhossili beach after receiving reports at around 19.30.

A rescue team from Rhossili Coastguard, a coastguard search, rescue helicopter and a lifeboat Burry Port RNLI were all at the scene.