The Avengers will soon be assembling for a much younger demographic.
Disney Jr. plans to expand its collaboration with Marvel, announcing a new series launching in 2027 titled “Marvel’s Avengers: Mightiest Friends.” It’s a partnership that began in 2021 when Disney Jr. premiered “Spidey and His Amazing Friends,” the first full-length Marvel preschool series, and has expanded to include the upcoming “Iron Man and His Awesome Friends.”
“Disney Jr. are the pros at this age group,” says Brad Winderbaum, head of Marvel Studios television and animation. “‘Spidey and His Amazing Friends’ was our first shot at giving little kids a front-row seat to the Marvel Universe.”
Currently in its fourth season with two additional seasons already greenlit, “Spidey” has been wildly successful. It’s the first Disney Jr. series to run for more than five seasons and is the second most popular streaming series (after “Bluey”) for children ages 2 to 5, according to Nielsen.
“The success of ‘Spidey’ really confirmed we were onto something and proved the demand for superhero stories designed specifically for this age group,” says Alyssa Sapire, head of original programming and strategy at Disney Jr. “It fueled this broader strategy with Disney Jr. and Marvel.”
There’s the Marvel Cinematic Universe (MCU) and now there will be the Marvel Preschool Universe. “Marvel’s Avengers: Mightiest Friends” will feature kid versions of all the MCU characters including Spidey, Iron Man, Captain America, Hulk, Black Panther, Thor and, for the first time, Black Widow. “Avengers are the ultimate learning to play nice story,” Winderbaum says. “It’s endless fun to watch Thor, Widow, Hulk and Cap learn about teamwork. That’s always a fundamental lesson for that group whether it’s in the features or the animated shows.”
Young viewers will get a sneak peek of what’s to come with two “Marvel’s Spidey and Iron Man: Avengers Team Up!” specials. The first 22-minute special premieres Oct. 16 and finds Spidey, Iron Man and all the Avengers stopping Ultron and Green Goblin from their nefarious plans. Another special, this one Halloween-themed, will debut in fall 2026.
“These characters are so timeless and have appealed to audiences across generations,” says Harrison Wilcox, who executive produces all the Marvel preschool series. “What is most important to us is to tell fun, relatable, positive stories that families can enjoy together.”
To that end, next up for Disney Jr. and Marvel is “Iron Man and His Awesome Friends” which will premiere Aug. 11 on Disney Jr. and stream on Disney+ on Aug. 12. Tony Stark and his alter ego, Iron Man, were the natural choice for the next MCU character to get the preschool treatment. “‘Iron Man’ was the film that launched our studio,” Winderbaum says. “We love the idea that a young audience who wasn’t around in 2008 can be introduced to Marvel through a character at the core of Marvel history.”
This series finds Tony Stark (Iron Man) and his best friends Riri Williams (Ironheart) and Amadeus Cho (Iron Hulk) working together to solve problems, like a villain intent on stealing everyone’s toys.
“Tony Stark is very relatable and aspirational,” says Wilcox. “He didn’t stop until he found a way to protect the entire universe. We wanted three kids that were distinct from each other but also shared some certain qualities. They’re all very intelligent. They’re all tech savvy. They all want to use their brains to make the world better.”
The trio works out of Iron Quarters (IQ) with Vision as their de facto supervisor. “We thought it would be nice to have someone who could sort of act as the caretaker of our kids,” Wilcox says of including the beloved android in the series. “We wanted our audience to know that these characters were loved and supported. Even though they have superpowers, someone’s looking out for them.”
Each superhero also brings something new for the young audience to connect to. One thing that will separate the upcoming “Iron Man” series from “Spidey” is that Iron Man doesn’t have a secret identity. Everyone knows Tony Stark is Iron Man. “We saw there was this differentiation we could really lean into,” Sapire says. “They’re real kids who use their ingenuity and smarts for the good of the community.”
When bringing these characters to the under 5 set, every detail matters. “Even in this Marvel superhero space, we’re always tapping into that preschool experience,” Sapire says. “We take the responsibility to entertain naturally curious preschoolers very seriously. When we have their attention, we want to honor that time with them with stories that inspire their imaginations and bring that sense of joy and optimism.”
They approach the legendary Marvel villains with care as well. “Iron Man” features Ultron (voiced by Tony Hale), Swarm (Vanessa Bayer) and Absorbing Man (Talon Warburton). “You have to make sure the villain is not sympathetic,” Wilcox says. “But also not frightening. We rely heavily on our partners at Disney Jr. for that and their educational resource group, which provides us a lot of feedback to make sure our preschool audience is engaged in the story and they feel the stakes of the story, but they are still watching in a comfortable space.”
While all the series remain true to the overall MCU, they don’t get too tied up in what is and isn’t canon. “These shows are about what makes each character tick, more than the lore that surrounds them,” Winderbaum explains.
And, like in the movies, the superheroes will make mistakes. “Marvel does not put their characters up on a pedestal,” Wilcox says. “We want our characters to reflect real people in the real world. So that’s always been important to us is that there’s a certain level of relatability. Everyone can see a part of themselves in a Marvel hero and learn and grow just like our characters do.”