Sophie Hinchcliffe announced her dad Alan’s death in a heartbreaking Instagram post this morning.
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Back in April the cleanfluencer fought back tears as she revealed she was taking a break from social media to support her dad.
At the time, she said: “My dad is in hospital at the moment guys. My dad has never been blessed shall we say with fantastic health.
“From his chest, his lungs, his heart. He’s always struggled you know. I just want him to be happy.”
Mrs Hinch said “incredible” nurses had looked after her dad during his three-week hospital stint.
In a post this morning, she said: “25th April 2024. My precious Dad passed suddenly but so peacefully whilst he slept.
“My life, our whole world, has been turned upside down. A deep unimaginable pain I cannot put into words.
“My loving Dad, our boys’ beloved Grandad, Your workshop is locked up and I sleep with the key.
“I promise to keep your workshop dream going. Until we meet and sing together again.
“Goodnight Dad, my absolute king. Your Bubberloo.”
Last August Mrs Hinch gave fans a long-awaited tour of “Hinch Farm” including a dining room furnished by Alan.
She said: “Call me mad. My dad made this table, he made the table that’s down there.
“Really special pieces from my dad up here. I love having bits from my dad all around the house.”
Alan also made a custom homeware range for the beautiful Essex farmhouse.
In a 2022 post showing off the furniture, she said: “I know you’re reading this caption right now Dad.
“So I just wanted to say I love you so much Dad, we all do and this really is so special me.
“Thank you always. PS I need to learn to cook now!”
Alan was also the namesake of one of Mrs Hinch’s children – Lennie Alan James Hinchcliffe.
How Mrs Hinch keeps her relatable image
By Chloe Morgan
MANY of us may think we have few things in common with someone who raked in a whopping £2.8 million last year alone – but when it comes to Mrs Hinch, you couldn’t be more wrong.
The cleaning influencer, 34, whose real name is Sophie Hinchcliffe, has amassed a staggering 4.8 million followers on Instagram and fast become the most ‘relatable’ celeb mum out there – and it’s easy to see why.
While social media can often present a rather warped view of reality, the mum-of-two, who shares sons Ronnie, four and Lennie, three, with doting husband Jamie, offers a refreshing realness about how hard motherhood can be.
From showing that even cleaning pros can have messy houses to expressing mum guilt like the best of us, it’s no wonder she’s loved by a legion of loyal fans.
Speaking exclusively to Fabulous Digital, Hannah Williams, independent PR consultant, explains just how she’s remained so relatable.
“Mrs Hinch has managed to hold on to her relatable image because she has, in a nutshell, kept the authentic voice she started out with – even as she has grown wealthier and more successful,” she says.
“If you began following her on social media years ago because you wanted to get tips on home décor and cleaning from a highly relatable woman, you will absolutely still get that from her now, albeit with slicker execution and delivery (and a more impressive house!)
“Her followers don’t just follow her for tips from a ‘cleanfluencer.’ They also get insights into the highs and lows of family life which, even as she becomes wealthier, feel relatable.”
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