There’s no need to rehash what might have been UCLA’s most deflating football season opener since …

The Bruins produced a dud against Cincinnati in Chip Kelly’s 2018 debut?

Karl Dorrell acknowledged not knowing where to stand on the sideline while losing his first game to Colorado in 2003?

Manual Arts High blew UCLA out, 74-0, in the program’s first game in 1919?

Regardless of your choice, what happened Saturday night at the Rose Bowl was awful. Putrid. Dreadful.

UCLA’s 43-10 setback against Utah — the Bruins’ most lopsided loss in a season opener since they absorbed a 38-3 thrashing by top-ranked Oklahoma in 1986 — came largely as a result of losing the battle on both lines of scrimmage.

The offensive line couldn’t help the run game produce anything of note on the way to 37 yards from its three running backs.

The defense looked lost from the first snap. There was no containment of Utes quarterback Devon Dampier, who often saw more open field in front of him than closing defenders.

Quarterback Nico Iamaleava, appearing overly amped in his UCLA debut, overthrew several receivers on the way to completing only half of his passes but showed flashes of why his arrival was such a big deal. His slippery runs and perfect touch on a 19-yard touchdown pass to running back Anthony Woods were a possible harbinger of far greater success.

The big hope is that the Bruins accelerate their rebound from a year ago. Remember, UCLA looked equally pitiful in its home opener against Indiana last season (a 42-13 drubbing) as part of a 1-5 start, only to turn things around and nearly make a bowl game.

Defensive coordinator Ikaika Malloe moved players around until he found the right combination, putting Oluwafemi Oladejo at edge rusher and inserting linebacker Carson Schwesinger into the starting lineup on the way to one of the greatest individual seasons in school history.

But is there enough talent on this team to spark a turnaround? These guys looked slow-footed and couldn’t tackle very well. Finding a capable edge rusher or two must be a top priority.

For UCLA to have any meaningful success this season, it’s going to have to pile up wins against the soft patch of its schedule that starts next weekend. A road game against Nevada Las Vegas (2-0, albeit with victories over Sam Houston and Idaho State) will be followed by a home game against New Mexico (0-1) and the Big Ten opener on the road against Northwestern (0-1).

Was the Bruins’ opener just a bad night against a good team or an omen? We’ll know soon enough.

Joey and Dante watch

Former Bruin Joey Aguilar had a nice game against Syracuse on Saturday.

(Mike Stewart / Associated Press)

Compounding UCLA’s misery was the success that two former Bruins quarterbacks enjoyed in their season openers.

Joey Aguilar, briefly a Bruin in the spring before transferring to Tennessee as part of the so-called trade for Iamaleava, starred in his Volunteers debut. Joey Football, as he’s been known since his gunslinger days at Appalachian State, looked like a gamer Saturday during Tennessee’s 45-26 victory over Syracuse, throwing for 247 yards and three touchdowns.

Dante Moore, who looked so spectacular early in the 2023 season at UCLA before throwing a pick-six in three consecutive games and losing his starting job to Ethan Garbers on the way to the transfer portal, returned to a starring role during Oregon’s 59-13 victory over Montana State. Moore completed 18 of 23 passes for 213 yards and three touchdowns without an interception.

It’s important to note that Aguilar and Moore thrived against far lesser competition than Iamaleava faced in the Utes, a possible College Football Playoff contender. Iamaleava also projects as the best of the bunch in terms of NFL upside and could eventually lead UCLA to a renaissance in what’s likely to be his only season as a Bruin.

Perhaps the overriding takeaway after one week is that Iamaleava doesn’t have nearly the supporting cast that he enjoyed last season at Tennessee. The big question: Can he make something worthwhile out of what he has to work with and will others step up to help him?

New fan loyalty program

Airlines, hotels and even local coffee shops have loyalty programs, so why not college sports?

In an effort to strengthen the connection between UCLA and its fans while generating additional revenue, the Bruins athletic department last week announced the creation of the Blue & Gold Society, a loyalty program in partnership with sports marketing agency Two Circles.

Daniel Cruz, UCLA’s deputy athletic director and chief revenue officer, said he wanted to find a new way to connect with fans both inside and outside of Southern California.

“For our fans in New York or the Midwest,” Cruz told The Times, “how do they get access to different things that are cool and memorable and have that connection to the school and contribute directly to the student-athlete so that we can continue to support them and continue driving this program to winning?”

Fans who join the Blue & Gold Society will have access to limited-edition merchandise, behind-the-the scenes tours and specially curated game-day experiences, among other perks. Among the items that fans could secure are surplus jerseys or maybe a piece of the old Pauley Pavilion floor. Experiences could include getting to watch a select team practice.

The program has three tiers with a corresponding level of benefits. The signature tier (priced at $39.99 per month, or available at a discounted annual price) provides a welcome pack, exclusive video and editorial content, an annual merchandise box, quarterly sweepstakes opportunities and an Olympic sports card good for admission to every UCLA sporting event besides football and men’s basketball.

The premium tier ($59.99 per month) comes with enhanced benefits, including two merchandise boxes per year, two tickets to a UCLA sporting event and behind-the-scenes tour of Pauley Pavilion. Those who splurge for the elite tier ($99.99 per month) will receive four merchandise boxes per year, four tickets to two UCLA sporting events and behind-the-scenes tours of both Pauley Pavilion and the Wasserman Football Center, among other benefits.

UCLA is the third college to launch a fan loyalty program in collaboration with Two Circles, joining Kentucky and Colorado.

“It’s not just going to a game or buying a piece of merchandise; it’s really, truly like an immersive experience for the fan,” said Nick Garner, executive vice president for Two Circles. “We want them to know that by joining the Blue & Gold Society, you will have the opportunity to do something that you couldn’t otherwise.”

Cruz said the venture could be instructive in letting UCLA know where fan strongholds exist outside of Los Angeles.

“It could maybe help one day dictate, like, OK, we have a massive fan base in this state,” Cruz said, “why don’t we try to play a game there or do something special there when we do play a team in that region, so I’m pretty excited about that.”

Heard on campus

Delays in the completion of UCLA’s new football practice fields outside the Wasserman Center, which have forced the Bruins to use Drake Stadium and the intramural fields, were twofold, according to an athletic department spokesperson.

The new grass and artificial turf fields were not completed before the season because of extended approval and bid processes after the project was submitted for campus approval in August 2024. Once construction started in July, the schedule for completion has remained on the expected timeline.

The Bruins could start using their new practice fields as soon as the last week of September. The estimated cost of the project is $2.9 million.

A blue-and-golden anniversary

There was another season debut at the Rose Bowl on Saturday.

The UCLA Alumni Band, entering its 50th anniversary, performed before the game to kick off a yearlong celebration.

The band will perform a two-hour concert in the Fan Zone outside the Rose Bowl starting three hours before every home UCLA football game — including a show with the UCLA spirit squad 90 minutes before kickoff — followed by a 30-minute concert in the Court of Champions starting 45 minutes before kickoff. All fans are welcome to attend.

Olympic sport spotlight: Women’s volleyball

The free agency era of college sports could be a great thing for this team.

Coming off a sub-.500 season, the UCLA women’s volleyball team restocked its roster with a bunch of highly coveted transfers. Among the new arrivals are outside hitter Maggie Li, a former Pac-12 Conference freshman of the year at California; Zayna Meyer, a former Big West Conference setter of the year at Long Beach State; middle blocker Phekran Kong, a onetime star at Louisville; and defensive specialist-libero Lola Schumacher, a former All-Big Ten freshman from Wisconsin.

They will join senior outside hitter Cheridyn Leverette, a returning first team All-Big Ten selection, in the bid for a breakthrough. UCLA opens the season Monday evening against Long Beach State at the Pyramid in Long Beach.

Opinion time

So, does UCLA’s football team rally immediately against the soft pocket of its schedule — consecutive games against UNLV, New Mexico and Northwestern — or fall further into despair before facing Penn State on Oct. 4 at the Rose Bowl?

The Bruins go 3-0 over their next three games

The Bruins go 2-1 over their next three games

The Bruins go 1-2 over their next three games

The Bruins go 0-3 over their next three games

Click here to vote in our survey.

Poll results

We asked, “How do you see the season playing out for UCLA and its new quarterback?”

The results, after 564 votes:

Iamaleava leads a resurgence to a bowl game, 68.6%

Iamaleava plays well but his team struggles, 16.7%

Iamaleava leads UCLA to the CFP, 7.6%

Iamaleava struggles for a losing team, 7.1%

In case you missed it

Plaschke: DeShaun Foster drags the Bruins into another embarrassment

UCLA’s big training camp secret exposed by Utah in Bruins’ blowout loss

College football is back! Can USC and UCLA bounce back into relevance?

His Tennessee turmoil behind him, Nico Iamaleava forges a happy UCLA homecoming

It just changes things’: Donovan Dent’s arrival quickens UCLA’s pace, pulse

Have something Bruin?

Do you have a comment or something you’d like to see in a future UCLA newsletter? Email me at [email protected], and follow me on X @latbbolch. To order an autographed copy of my book, “100 Things UCLA Fans Should Know & Do Before They Die,” send me an email. To get this newsletter in your inbox, click here.