FASHION lovers are raving about a supermarket coat in the style of the season that’s perfect for autumn.
Now that the weather has gotten colder, and the nights are drawing in, you may have started layering up when out and about.
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And some stunning pieces have popped up at Sainsbury’s in-store and online.
Tu Clothing is the supermarket‘s in-house fashion label and regularly delights fashion fans with its stylish buys at bargain prices.
The Navy Check Short Scarf Coat, in particular, has been catching the eye of savvy fashionistas.
The scarf-coat combo is one of the biggest outerwear trends on the catwalks for AW25.
The chic, stylish update on a wardrobe staple means that you no longer have to faff around adding an extra accessory to your look – your coat already has a matching scarf attached.
And the scarf is detachable so you can decide if you want to have it as part of your outfit or not.
The stylish Sainsbury’s version is priced at £55 and comes in sizes XS to XL.
Describing it on the website, supermarket bosses say: “A timeless piece for colder weather, our navy short coat comes in a check design with button fastening and front pockets.
“Crafted with a touch of wool for extra warmth. Includes a matching scarf for an effortlessly stylish look this season.”
It’s already been hailed as one of the supermarket’s bestsellers for autumn and has racked up rave reviews online too.
One delighted shopper gushed: “A really cosy coat, love the detachable scarf.
“I ordered a size smaller, I’m glad I did as it is really roomy. I love the material and colour.”
“Very happy with this jacket, loose fit so lots of room for sweaters below”, added a second.
A third wrote: “Really delighted by the jacket. Looks classy on and the scarf (which can be detached) is an added bonus.
“Will make a lovely warm jacket going into autumn/winter. I did go down 2 sizes to get the fit and look I wanted.”
A fourth said: “This coat is so soft. Very pleased, the colours are gorgeous and it’s very stylish.”
A fifth chimed in: “Love this coat. It’s cosy and very smart and fashionable.
“Lovely to have a warm detachable scarf as well. Very well made too.
“Just love it. Can’t wait for it to be cold enough to wear it. Well done Tu.”
Meanwhile, a sixth echoed: “I really like this coat, it feels very soft and looks very smart.
“It is quite large but I believe that is the cocoon style. I love the colours and the matching scarf. It is also a very good price.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.