tractor

Red Tractor ad banned for misleading environmental claims

Red Tractor A screenshot of the Red Tractor advert showing an animation of a woman pushing a trolley through a supermarket, in the middle of the aisle is the Red Tractor logo underneath it says "certified standards" and "farmed with care". To the right of the image a man looks at produce on the shelves. Red Tractor

The Red Tractor advert was last shown in 2023 but will now be banned for future use unless it is updated

A TV advert by Red Tractor, the UK’s biggest certifier of farm products on supermarket shelves, has been banned for exaggerating the scheme’s environmental benefits and misleading the public.

The Advertising Standards Authority (ASA) ruled the organisation had provided “insufficient evidence” that its farms complied with basic environmental laws to substantiate the claims in its ad.

Environmental group River Action, which brought the complaint in 2023, said the ruling showed the scheme was “greenwashing” and urged supermarkets to stop using it.

But Red Tractor called the watchdog’s decision “fundamentally flawed” and argued that the scheme’s focus was animal welfare not environmental standards.

In 2021, Red Tractor aired an advert in which it said: “From field to store all our standards are met. When the Red Tractor’s there, your food’s farmed with care.”

You can watch it below.

Watch: the ad banned by the Advertising Standards Authority

The environmental charity River Action took issue with the ad, which ran for a further two years, and complained to the watchdog that it suggested to consumers that Red Tractor farms will “ensure a high degree of environmental protection”.

The charity pointed to a report by the Environment Agency, released in 2020, which looked at how many breaches of environmental law there were on Red Tractor farms in the previous five years. The report concluded that these farms were “not currently an indicator of good environmental performance”.

After more than two years of investigation – one of the longest running – the Advertising Standards Authority (ASA) upheld the complaint.

It said that Red Tractor had failed to provide “sufficient evidence” that its farms met “basic” environmental laws and had a good environmental outcome to substantiate the claims in the ad.

It also ruled that as a result the advert was “misleading” and “exaggerated” the benefits of the scheme.

River Action welcomed the decision by the ASA and called on supermarkets to act.

“What this shows is that for their environmental credentials Red Tractor has been misleading the public and their supplies,” said Amy Fairman, head of campaigns at River Action. “So, we’re looking for suppliers like supermarkets to really examine and take stock of what is on their shelves.”

She added that challenging such adverts was important because of the pollution risk to the environment from agricultural pollution.

In 2022, the Environment Audit Committee concluded that agriculture was one of the most common factors preventing rivers from being in good health – affecting 40% of them. The risks to the environment include from slurry and pesticide runoff.

BBC News/Tony Jolliffe A woman sits on a brown riverbank covered in grass, the river meanders to her right. She is dressed in black jeans, red trainers and a black top with a slogan which reads "River Action"BBC News/Tony Jolliffe

Amy Fairman represents environmental charity River Action which campaigns for clean and healthy rivers

But Red Tractor, which assures 45,000 farms in the UK, have pushed back strongly, calling the finding by the ASA “fundamentally flawed”.

Jim Mosley, CEO of Red Tractor, told the BBC: “They believe that we have implied an environmental claim. Nowhere in the voiceover or the imagery is any environmental claim actually made.”

He argued that the ASA only found a minority of people would think the advert meant Red Tractor farms had good environmental standards, and in fact the scheme is focused on other issues.

“Red Tractor’s core purpose is food safety, animal welfare, and traceability. Whilst we have some environmental standards, they are a small part. And as a consequence, we leave that entirely to the Environment Agency to enforce environmental legislation,” said Mr Moseley.

When asked if that meant Red Tractor does not know if its farms are complying with environmental law, he said: “Correct”.

But many supermarkets do refer to the environmental benefits of Red Tractor farms.

Natalie Smith, Tesco’s head of agriculture said last month, on the 25-year anniversary of Red Tractor: “Certification schemes play a key role in providing reassurance for customers, and over the past 25 years, Red Tractor has established itself as a mark of quality, standing for… environmental protection.”

On Morrisons’ website it states: “100% of the fresh pork, beef, lamb, poultry, milk and cheddar cheese we sell in our stores comes from farms certified by Red Tractor, or an approved equivalent scheme, giving customers assurance… environmental protection.”

Both supermarkets were asked if they stood by the Red Tractor logo.

Morrisons did not respond to comment and Tesco referred the BBC to their industry body the British Retail Consortium.

The consortium said that “retailers remain committed to working with Red Tractor”, but that the organisation themselves are owners of the scheme.

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Rail lines at stop as train hits tractor

Kate Justice

BBC Hereford & Worcester

Tanya Gupta

BBC News, West Midlands

BBC A close up of a train stationary in a station with the words Transport for Wales written on the side of a grey and red train.BBC

Transport for Wales said 56 people were on board

A train has hit a tractor and trailer on a level crossing in Herefordshire, bringing rail services to a halt.

The train has not been derailed, but there were 56 passengers on board the Manchester-to-Cardiff train and a number of them are understood to have suffered minor injuries.

British Transport Police (BTP) said six people were being assessed by medics, but none of them are thought to be serious, including those to either driver.

Ambulance crews were called to an incident on the track at Nordan Farm, Leominster, just after 10:45 BST.

The air ambulance was deployed, alongside land ambulances and paramedics.

Transport for Wales (TfW) said services had been stopped after the 08:30 from Manchester Piccadilly struck the vehicle on a crossing between Ludlow and Leominster.

National Rail said all lines were blocked between Hereford and Craven Arms, and services between those stations would be cancelled or changed, with disruption expected until the end of the day.

A TfW spokeswoman urged people to check before travelling and said tickets would be accepted by other operators.

The level crossing takes a farm track across the railway and is only used by agricultural vehicles.

The mile-long approach is difficult to access for standard cars and the route is currently blocked by emergency vehicles.

There are dozens of them, belonging to police, ambulance, Network Rail and fire crews.

A BTP spokesperson said inquiries were ongoing to better understand the circumstances leading up to the crash.

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Fury as Christmas charity tractor runs axed over cop concerns

CHRISTMAS tractor runs to raise money for charity have been axed after police elf and safety warnings.

Kenn Valley Young Farmers Club in Devon cancelled their annual ride due to take place Sunday claiming police were “cracking down”.

Shadow Environment Secretary Victoria Atkins said the runs bring "much-needed festive cheer" to rural communities

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Shadow Environment Secretary Victoria Atkins said the runs bring “much-needed festive cheer” to rural communitiesCredit: Alamy

Farmers dress their vehicles up in Christmas lights and drive them through local villages for charity.

They said: “This event has raised thousands for charity, however due to police and highways legislation we have been strongly advised not to proceed.

“This event comes with many risks, risks that there have always been ways around.

“However the police are cracking down on safety and after an hour long teams meeting discussing the event- they are not happy.”

River Dart Rotary Club, which organises another tractor run, said they too had to cancel for similar reasons.

Shadow Environment Secretary Victoria Atkins said: “This is a cop out by the police.

“Of course health and safety regulations must be followed but risks can be managed so that people can raise funds for charity and bring some much-needed festive cheer to our rural communities after Labour’s vindictive Budget.”

Mo Metcalf-Fisher from the Countryside Alliance said “After the kick in the teeth farmers received from the Treasury with the family farm tax, this Scrooge like clampdown on festive tractor runs is another blow to farming communities at a time when they need all our support.”

A police spokesman said: “Devon and Cornwall Police take public safety extremely seriously and have a duty to inform members of the public of certain health and safety aspects when organising any public event.

“Advice has been given by police and partners, through the Safety Advisory Group in how events can be ran lawfully and as safely as possible to ensure participants and the public are kept safe, as well as minimising traffic disruption to other road users.”

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At I-25 checkpoint, border agents discover 37 migrants hiding in tractor trailer

Dec. 20 (UPI) — This past weekend, during a routine inspection at an Interstate 25 checkpoint in New Mexico, U.S. Border Patrol agents discovered and apprehended 37 undocumented migrants trying to hide inside a tractor trailer, officials said.

The agents, assigned to the Las Cruces Station in the El Paso sector, heard movement near the rear door of the trailer and, according to U.S. Customs and Border Protection officials, “observed individuals attempting to crouch behind freight.”

A further search revealed 37 migrants hiding inside the cargo trailer, officials said, and none had proper documentation.

The migrants were taken into custody. They come from countries such as Guatemala, Mexico, Cuba, El Salvador and Ecuador. They were transported to facilities for further processing under Title 8 authority, officials said.

“Smuggling organizations exploit migrants with false promises of safe passage and easy entry, but illegal entry into the United States often involves tactics that not only violate U.S. immigration laws but also endanger lives,” said El Paso Sector Chief Anthony Scott Good in a release. “We remain focused on enforcing immigration laws, holding smugglers accountable, and applying consequences to those who cross the border illegally or attempt to circumvent the legal immigration process.”

According to U.S. Customs and Border Protection officials, El Paso sector agents disrupted 24 tractor trailer smuggling events during fiscal year 2024. Agents said 387 migrants have been discovered so far.

For fiscal year 2025, El Paso sector agents have disrupted four significant tractor trailer smuggling operations and have apprehended 97 undocumented migrants.

This kind of operation is nothing new for agents in this particular sector, officials said in the release, adding that El Paso sector agents regularly encounter smuggling tactics used by transnational criminal organizations, and those include concealing migrants in commercial vehicles.

Such activity can be extremely dangerous because of a lack of safety measures used by the smugglers. Individuals are often crammed into confined spaces without adequate ventilation, much less seat belts. Smuggled migrants often are exposed to dangerously high temperatures in the summer, agents say, and freezing conditions in the winter.

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British farmers protest against ‘tractor tax’ on inheritance | Government News

Farmers say the tax will destroy family farms and threaten food production, while the gov’t says it’s needed to raise funds.

British farmers have descended on London to call on the government to scrap inheritance tax rules on land ownership, which they say will destroy family-run farms.

On Tuesday, protesters held placards reading “no farmer, no food, no future” and “[Prime Minister Keir] Starmer the farmer harmer” around Parliament Square.

The measure, referred to by critics as the “tractor tax”, was announced last month as part of the new Labour government’s budget to raise funds.

However, the tax has caused backlash from farming communities, who say the government does not understand rural communities.

Before the announcement of the new budget, passing down farms through generations was tax-free.

However, from 2026, a 20 percent tax will be paid on the value of a farm above one million British pounds ($1.27 million).

Farmers, however, say that while their land and machinery are highly valued, their farms have low profit margins, meaning their children would have to sell their land to cover the tax bill.

One protesting farmer, Olly Harrison, told Al Jazeera, “We’re not tax dodgers. If we were making profits, tax our profits. But if we’re not making profits, we can’t pay inheritance tax.”

“We do have these huge land resources that have a value on paper, but in reality when you’re farming it doesn’t mean anything,” he said.

‘Disastrous human impacts’

Emma Robinson, 44, a farmer who joined the protests, told the Reuters news agency that her farm in northwest England has been in her family for 500 years and she plans to pass it down to her children.

“[Now] it’s being taken out of my hands by someone that’s been in Parliament for literally days,” she said.

The government has said the tax change would affect about 500 farms a year, based on the number of inherited farms in 2021-22, with the tax rate payable in instalments over 10 years.

Demonstrators listen to speakers during a farmers' protest
Demonstrators listen to speakers during a farmers’ protest against changes to inheritance tax rules for land ownership, outside of Downing Street, on Whitehall in central London [Justin Tallis/AFP]

However, farmers say the number of farms affected could be much higher, with the Country Land and Business Association estimating that 70,000 farms are worth more than one million pounds and could be affected.

National Farmers’ Union president Tom Bradshaw said the latest protests would continue for as long as necessary, telling Sky News that the government “cannot have a policy in place which has such disastrous human impacts and think we’re going to go quiet.”

However, the government has reiterated that the actual threshold before paying inheritance tax could be as much as three million pounds ($3.8m) once exemptions for each partner in a couple and for the farm property are considered.

Starmer said on Monday that “the vast majority of farms” will not be affected.

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