Sustainable tourism

I joined the crowds queuing for one of UK’s most popular beauty spots — 3 things ruin it

I’d come for the sunrise but I quickly discovered three things that can ruin even the most beautiful moment

It was just gone 5am when I arrived very tired and ready to tackle a scenic sunrise hike at one of the UK’s most popular peaks. But looking around, it appeared I wasn’t the only one who had this marvellous idea — despite the time, the car park was starting to fill up.

I could make out the faint glow of iPhones as early risers emerged from cars, clutching coffee and camera tripods, shivering in the dark. From here, the route to the summit of Pen y Fan, the highest peak in south Wales, is one of the most straightforward ways to the summit and is often described by locals as a “motorway”, so it shouldn’t have been a huge surprise to find myself surrounded by other keen walkers.

Pen y Fan rises 886 metres (2,907 ft) above a landscape of rolling high hills. It’s one of several flat-topped summits in the area, and the dramatic peak was once a mountain for the committed: avid hikers, the British Army on training exercises and reluctant school kids dragged up for the Duke of Edinburgh’s Award. These days, it attracts anyone with a phone and a sunrise, with viral social media clips turning the picturesque summit into a must-visit backdrop for selfies.

Interest in the UK’s beauty spots has surged since Covid-19 restrictions began in 2020, when an hour’s exercise was a brief escape from lockdown life. In recent years, reports of national parks, beaches, and hiking trails being overrun with crowds, litter, and queues have become almost routine as more people head for the hills, clutching their smartphones.

We set off from the car park in the dark, joining the steady stream of hikers snaking up the trail. The ‘motorway’ path was well-trodden and wide enough in parts to accommodate the crowd without too much jostling. My companions, seasoned hikers with well-worn gear, moved with practised efficiency, while I kept pace, observing the scene unfolding around us.

The trail was a mix of gravel and uneven stone, occasionally slick with dew, and the dawn light had not yet hit the high, rolling green hills, verdant valleys, and grassy mountain plateaus.

Headlamps and iPhone lights dotted the landscape like fireflies, and it was hard not to slow down and take in the absurdity of what felt like hundreds of us all crawling up the same path, multiple dogs running loose, phones flickering, and me, trying not to become part of someone’s Instagram Live.

As we crested the final rise, the line of hikers slowed to a crawl, everyone funnelling toward the summit marker. The Pen y Fan cairn, a large pile of stones that has stood since the Bronze Age, marked with a National Trust plaque and topped by a trig point, was already commanding attention. People had formed an orderly queue, patiently waiting for their turn to stand beside it for a photo.

Even in the soft pre-dawn light, it looked like a scene from a theme park: polite shuffling, polite muttering, everyone clutching phones and cameras, some even doing little TikTok dances.

Watching the strange scene, it was hard not to think about the meteoric rise of ‘TikTok travel’, the phenomenon of visiting somewhere not to discover it, but to make the place a backdrop for your own carefully choreographed content.

Don’t get me wrong: I love a good selfie. But queuing for a picture, or orchestrating an hour-long photoshoot solely for social media, is not something I have patience for.

And yet, despite the absurdity of it all, the sunrise we had come to see was spectacular. The first golden rays of light struck the ridges, catching the Llyn Cwm Llwch lake in a soft, golden glow and providing expansive 360-degree views of the surrounding countryside, including the Black Mountains, Carmarthenshire Fans, and the Cambrian Mountains to the north and west.

A thin mist lingered in the valleys below, and a “dragon’s breath” cloud inversion spread across the landscape, curling around the peaks like smoke and catching the sun’s pink-and-gold light. Even the most devoted TikTokkers paused for a moment just long enough to gape at the extraordinary panorama.

The way the glacier-carved peaks glowed, the soft light spilling over the valleys, and the atmospheric ‘Dragon’s breath’ are why Pen y Fan draws so many, why we brave the crowds, and why, inevitably, you find yourself taking a quick selfie, trying to preserve the moment without letting it slip away.

I’d come for the sunrise, but I quickly discovered three things that can ruin even the most epic mountain moment: crowds, dogs running wild off lead, and litter. None of them is enough to spoil Pen y Fan entirely, but together, they’re a reminder that our growing love for the outdoors can have unintended consequences.

I’m also self-aware enough to know I’m part of the problem. I came for the same thing as everyone else, a photogenic sunrise shared with my hiking pals.

I could have chosen one of the many quieter peaks or valleys scattered across Bannau Brycheiniog (Brecon Beacons) — there’s no shortage of them. But here I am, trudging up the most popular route with everyone else. The lure of dawn light is hard to resist, even when you know exactly how crowded it’s going to be.

As I sipped my coffee and surveyed the summit, it was impossible to ignore the consequences of Pen y Fan’s popularity. The cairn, once a quiet marker of the highest point in south Wales, had become a pivot point for human activity.

Every so often, discarded rubbish or a stray dog poo bag would catch your eye, small but persistent reminders of the mountain’s rising footfall.

Even the Central Beacons Mountain Rescue Team has had to intervene, “downing tools” during training sessions in the National Park to clear up litter, including disposable barbecues, something they described on social media as increasingly common and, heartbreakingly, unnecessary.

Another complication was dogs off-lead. Bounding freely, they sometimes disappeared from view entirely, prompting panicked calls from their owners and, presumably, even more posts in local hiking Facebook groups about missing pets.

On a slope like Pen y Fan, it’s a worry: not just for the dogs (which I love to be clear) but also for wildlife and the growing problem of erosion and mess along the most popular paths.

For all the talk of crowds and chaos and poor pet management, though, I know most people who come here care deeply about the mountains.

I’m a member of enough hiking groups to see how much affection there is for these astonishing landscapes. Most walkers are respectful; they don’t drop litter, keep dogs close, and tread carefully. A small minority spoil it with blaring music, buzzing drones, or abandoned dog poo bags. Perhaps that’s why this behaviour feels so jarring; it isn’t the norm.

What’s needed isn’t less enthusiasm, but more awareness. Simple, consistent reminders of how to “leave no trace,” and a bit of encouragement to explore beyond the same three or four photogenic peaks, might go further than any warning sign ever could.

Of course, awareness is easier to preach than practise when the sunrise forecast looks promising, and so, here I am. It turns out that it’s easy to grumble about the crowds until you realise that you’re one of them. And maybe that’s the paradox of places like Pen y Fan, they’re loved to the point of being over-loved.

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You can get up to 50% off 500 UK attractions this summer by being ‘good’

Not-for-profit, sustainable travel company Good Journey says it is trying to change the way the world travels, one small step at a time – starting right here in the UK

Two people pushing bikes
A sustainable travel company is making big strides in promoting green travel in the UK (Image: Supplied)

In a world that’s buckling under the weight of climate change and global heating, now more than ever, it’s important to find sustainable alternatives for your lifestyle wherever possible.

One major contributor to the global climate crisis is travel — and how you travel is immeasurably important.

That’s where Good Journey comes in: this not-for-profit, sustainable travel company is trying to change the way the world travels, one small step at a time – starting from the UK.

Championing car-free leisure travel across the UK, the independent organisation founded by Nat Taplin launched in 2018, with the support of a coalition of conservation and transport organisations. Good Journey actively promotes green travel and is built on the ethos of widening sustainable visitor travel across the UK and to broaden access to culture, heritage and leisure to everyone — not just those with a car.

READ MORE: ‘I stayed at the UK’s quirkiest castle theme park and left delighted for one key reason’

A woman on a bicycle in front of a small water body
The non-profit travel company is heavily promoting car-free travel in the UK (Image: Supplied)

Speaking exclusively to Mirror Travel, Good Journey’s founder and director Nat Taplin, and newly appointed CEO Louise Dando, shared the company’s story.

“We believe everyone should have access to culture, leisure and nature, without needing a car. We want every visitor attraction in the UK to welcome people by train, bus, bike, and foot and to give everyone the confidence to choose to travel car-free for their leisure time. We believe the ‘getting there’ can and should be part of the whole day-out adventure. Travelling by train or bus in the company of friends and family, or wheeling and walking can be part of the experience itself,” they told the Mirror.

According to Good Journey, around half of all CO2 emissions from tourist attractions come from visitors’ cars. Getting more visitors to arrive by bus, train, bike, or foot is therefore key to cutting those carbon emissions. The non-profit organization also hopes to open up access for the 22 percent of UK households without a car (roughly 15 million people).

In 2024, Good Journey worked towards making tourism greener in Suffolk, welcomed 10 Peak District attractions, and aided 35 National Trust properties in boosting green travel.

A bus on a scenic road with water body on the left and hill on the right
Good Journey is trying to get more visitors to arrive at tourist attractions in the UK by bus, train, bike, or foot(Image: Supplied)

The Good Journey website currently features more than 500 attractions across England, Wales and Scotland that you can reach car-free, each with detailed travel instructions and a door-to-door journey planner to the point where whether walking routes have pavements or even bus shelters to take refuge if it’s raining, are pointed out. Available kid’s activities, places for shelter in case of bad weather, and views to look out for on your walk or train ride are also meticulously pointed out. The website can be used to search for discounted train tickets and quieter cycling routes as well.

Their members are made up of tourism businesses and attractions who are encouraged to offer rewards for car-free visitors, such as money off entry, a free hot drink, or discounts in the shop and café of the attraction.

“We’ve kept our costs as low as possible – starting at just £75 for the smallest attractions. There’s a 20 per cent discount if a business signs up for two years. There are also discounts available for multi-site attractions. We also offer to the businesses expert-led webinars, tips and advice to help them grow the number of visitors arriving car-free and to support them as they build their green and inclusive travel plans.”

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Working with the support of travel partners such as Traveline (who provide Good Journey’s train and bus planning tools), people can also sign up to receive the regular free newsletter which contains inspirations for places to visit, highlights offers and rewards. The Good Journey website is also free to access for all.

Some rewards and offers offered by the travel firm include:

  • 30 per cent off at five RHS gardens across the UK for visitors who arrive by train, bus, bike or foot.
  • A free hot drink at National Trust properties including Cotehele, Trelissick, Tinkley Gate, Woodchester Park, Lacock, Dunstable Downs and Whipsnade Estate, Anglesey Abbey, Sutton Hoo, Kedleston Hall, Wightwick Manor and Gardens, and Sizergh.
  • 50% off at RSPB Leighton Moss when you go by bus, bike or train
  • 20% off a ‘Bridgerton’ walking tour of Bath when you arrive by train
A sign outside a café that says 'cyclists and walkers welcome'
Unique rewards are offered to people that decide to travel car-free(Image: Supplied)

Some of the more unusual rewards on offer by Good Journey for visitors who travel car-free include:

● A gift of seasonal produce such as flower seeds from the garden, freshly harvested apples, a plant, or a bag of flour from the watermill at Acorn Bank, Lake District

● A hygiene pack containing gloves and a balaclava for whizzing round the track at Anglia Indoor Karting, Suffolk

● A locally-sourced breakfast box delivered to the door of your shepherd hut when you stay at Romney Marsh Shepherds Huts, Kent

● A refreshing apple juice from the orchards at Norfolk’s Drove Orchards when you travel by bus

● You can watch plays at five theatres across Newcastle without paying for your transport to get there

● £50 off your stay at Rail Holiday’s restored vintage railway carriages in Cornwall

● Your choice of a second-hand book at Killerton and four books from A la Ronde, both National Trust properties in Devon

As a direct result of Good Journey’s collaborative efforts, Blenheim Palace in Oxfordshire has gained 25,000 more car-free visitors in just two years. Up to 500 people a week use Good Journey to plan car-free travel to Blenheim. Visitors enjoy a 20 per cent discount when they arrive at Blenheim Palace by train, bus or bike – that’s a saving of over £8 per adult.

A shuttle bus outside Blenheim Palace
Good Journey has had an extremely successful collaboration with Blenheim Palace(Image: Supplied)

Another successful Good Journey collaboration has been with the National Trust. Like many other heritage organisations, the National Trust sees the vast majority of its visitors arriving by car. In 2024, the Trust ran a pilot project with Good Journey to explore how people felt about greener travel and set out on figuring out how to enable visitors to reach 34 of its properties car-free.

They created bespoke web pages for each property on the Good Journey website with detailed travel directions. National Trust staff and volunteers created trails through the grounds from the bus stop, improved walking routes, installed bike racks and provided a warm welcome (using locally sourced and recycled materials where possible). Participating properties offered worthwhile rewards for choosing to travel car-free, such as a discount on entry or a free hot drink.

The result?

There was initially no bus service to National Trust Wallington before they began trialling a free seasonal bus. In 2024, it was used by 800 people. Eight out of 10 people said it was their only way to visit. The bus stops along the route give local communities an improved service to and from Newcastle. The entry fees and visitor spend generated by the bus passengers now outweigh the cost of providing the service.

A bus on a scenic route
Good Journey members are made up of tourism businesses and attractions who are encouraged to offer rewards to car-free visitors(Image: Supplied)

The project has also been shortlisted for the 2025 Sustainable Project of the Year Award at the Museums and Heritage Awards.

Marketing Campaigns Manager at Visit Peak District & Derbyshire, Rachel Briody said: “We’re delighted to be working with Good Journey offering memberships for local visitor attractions to highlight how easy it is to travel around the Peak District on public transport. Good Journey is a great platform which allows potential visitors to clearly plan a car free journey for their trip.”

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