The ASEAN Advantage: Powering Growth, Shaping Influence
The ASEAN region is often cited as a successful example of regional cooperation. The ASEAN regional bloc consisting of 10 South East Asian countries —…
Reputation, Power & Influence: Brand Finance’s Chairman Breaks Down Soft Power 2025
Soft power has become an essential force in shaping global influence, with nations leveraging diplomacy, culture, and reputation to assert their standing on the world…
Soft Power and Great Power Competition: Shifting the Sand in the Balance of Power Between the US and China -Book Review
The twenty-first century is witnessing a change in global power structure marked by peaceful rise of China, resurgence of Russia and America’s intent to retain…
Unlocking Soft Power Potential: Kazakhstan’s Creative Economy as a Tool to Global Recognition
In the 2024 Brand Finance Global Soft Power Index, Kazakhstan ranked 80th, demonstrating a significant level of soft power influence. In contrast, other Central Asian…
Black Myth: Wukong and China’s Soft Power
The strong rise and rise to become a superpower has made China eager to develop soft power to enhance its national position, increase its influence…
Anime, I choose you! How Japan has successfully changed its image through the power of anime
Since the release of Haikyuu!! The Dumpster Battle, a highly anticipated movie from Haikyuu!! franchise, fans flocked the cinema just to get a glimpse of…
Sudden ‘Bridgerton’ fame left Jonathan Bailey with ‘nightmares’
“This is where all the cruising happened.” Jonathan Bailey and I are standing in Pershing Square on a bright, blustery spring afternoon, nearing the end…
Unlocking Soft Power Potential: Kazakhstan’s Creative Economy as a Tool to Global Recognition
In the 2024 Brand Finance Global Soft Power Index, Kazakhstan ranked 80th, demonstrating a significant level of soft power influence. In contrast, other Central Asian…
Global Soft Power Index 2024: USA and UK ranked top nation brands, China takes third place
The United States and the United Kingdom are the most influential soft power nations in the world, according to the new iteration of the Global…
Harnessing Soft Power: China in Global Climate Governance
The history of international order has long been influenced by power politics. Either in the form of realist’s security dilemma or a liberal’s economic superiority.…
Strengthening China’s Soft Power through Public Diplomacy: NGOs as Important Players
This essay will explore China’s international relations with a focus on societal aspects. It aims to examine how non-governmental organizations (NGOs) play a crucial role…
Reimagining East Asian Creative Industry Through the Lens of Techno-Orientalism
The rise of East Asian soft power evident through its leading creative industry has caught the attention of global society. The situation of East Asian…
Relevance of Diaspora Diplomacy to Bolster Pakistan-U.S. Relations
With the advent of 21st century, the relevance of Diaspora in foreign policy has increased. It is considered as a significant source of country’s soft…