micro

SUNNYVALE, Calif. — A young woman is desperate to raise $50,000 for her mom’s life-saving medical treatment. She will get the money, but only if she agrees to her stepsister’s unusual proposal: to marry her wayward fiance, who comes from a wealthy family but also has a rap sheet.

That’s the plot line for an episode of “The Double Life of My Billionaire Husband.”

That may sound like a telenovela. In fact, it’s a popular series that appears on ReelShort, an app where audiences can view on their smartphones over-the-top, dramatic tales reminiscent of soap operas called micro dramas.

Unlike a regular TV show, this drama unfolds over 60 episodes, each lasting one to three minutes. After six episodes, viewers hit the paywall, where they could continue watching ad-free with a $20 weekly subscription, watch ads or pay as they go.

Already, the series has garnered more than 494 million views since it launched in 2022 and ReelShort says it has made more than $4 million from the show.

With titles like “The Billionaire Sex Addict and His Therapist,” “How to Tame a Silver Fox” and “Pregnant by My Ex’s Dad,” micro dramas lean heavily into sensationalism and light on budgets, which are typically less than $300,000 per series. And many of them are filmed in Los Angeles.

Director and co-writer Cate Fogarty watches actor Diego Escobar on dual vertical monitors. The film, by platform DramaShorts, is shot vertically to be adapted for viewing on a phone screen.

(Juliana Yamada/Los Angeles Times)

Short serialized dramas first took off in China, where they are hugely popular and generated revenues of $6.9 billion last year, even surpassing domestic box office sales, according to DataEye, a Shenzhen-based digital research firm.

Now, Hollywood is starting to take note of the bite-sized format.

In August, the venture arm for Lloyd Braun — the former ABC executive and chairman of talent agency WME — and L.A.-based entertainment studio Cineverse formed a joint venture called MicroCo to build a platform for micro dramas.

“Traditional Hollywood moved away from a whole genre and storytelling that fans love, and I think micro dramas really took advantage of that and really leaned into that fandom,” said Susan Rovner, chief content officer of MicroCo.

Studio interest

Major studios are investing in micro dramas in an attempt to replicate China’s success and find new ways to appeal to younger audiences that are accustomed to watching short-form videos on TikTok, YouTube, Instagram and other platforms while on the go.

Fox Entertainment recently announced an equity stake in Ukraine-based Holywater, a producer of micro dramas. Under the deal, Fox Entertainment Studios (a division of Fox Entertainment) will produce more than 200 vertical video titles over the next two years for Holywater.

And Walt Disney Co.’s accelerator program, which invests in startups, recently named micro drama business DramaBox, whose parent company is based in Singapore, as part of its 2025 class.

David Min, Walt Disney Co.’s vice president of innovation, said he believes micro dramas will continue to do well, especially with younger audiences accustomed to watching entertainment on their phones.

“We have to be where everyone is consuming their content, so that’s an opportunity for us,” Min said in an interview. “…This is just another new platform to experiment with and explore and see if it’s right for the company.”

First assistant director Chakameh Marandi, left, and actress Leah Eckardt wait during filming at Heritage Props last month in Burbank.

(Juliana Yamada/Los Angeles Times)

This year, ReelShort, which is based in Sunnyvale, Calif., says it will produce more than 400 shows, up from 150 last year.

All of the productions are filmed in the U.S. and mostly in Los Angeles, said ReelShort CEO Joey Jia in an interview. The company plans to build a studio in Culver City that will adapt its most popular micro dramas into films.

“We offer a lot of opportunity,” Jia said.

Warsaw-based DramaShorts said in 2026 it aims to shoot 120 micro drama projects in the U.S., up from 45 to 50 this year. About 25% of those will be in the L.A. area.

DramaShorts co-founder Leo Ovdiienko says, “People are so used to consume content through social media, through TikTok, through Instagram, through Facebook and to share information.” .

(Juliana Yamada/Los Angeles Times)

“People are so used to consume content through social media, through TikTok, through Instagram, through Facebook and to share information,” said DramaShorts co-founder and Chief Operating Officer Leo Ovdiienko, 29, in an interview. “I believe it’s only a matter of time before the big players will also come to this stage.”

The company works with production partners in L.A. who employ actors, writers and crew members who work on the quick-turn projects, a bright spot in a struggling job market.

“The plus side of filming in L.A. is it is the epicenter of Hollywood,” said executive producer, writer and director Chrissie De Guzman, who has worked on DramaShorts projects. “We know how the state of our industry is doing right now, so a lot of talent have moved into the vertical space.”

Though vertical dramas are the length of a movie, they are spliced up into small chapters and produced quickly. A 100-page script might be shot in just one week as opposed to a month for a feature film.

Each chapter usually features a cliffhanger or dramatic moment — whether that’s a slap or a character in danger.

“It just hits every little emotional point,” said Caroline Ingeborn, chief operating officer at Palo Alto-based Luma AI, which provides micro drama companies with AI tools. “It hooks you in like this and because it’s so easy to press [Play]. You just need to see the next episode.”

The crew of vertical film “Sleeping Princess” break between scenes.

(Juliana Yamada/Los Angeles Times)

Labor tensions

With ultra-low budgets, many of the productions are non-union, prompting some writers and actors to work under pseudonyms to avoid facing sanctions from their unions, said several people who work on the shows.

In an effort to address the issue, performers union SAG-AFTRA recently announced it has created agreements that cover low-budget vertical dramas.

Writers Guild of America West President Michele Mulroney said in an interview the union is aware that “there are companies that are trying to do this work non-union, so the guild wants to help our members … in ways that they can work on verticals and make sure they get that work covered.”

Micro drama producers said they welcome talking with the unions, but questioned whether their business models could support union contracts.

“We’re not anti-union at all,” said Erik Heintz, executive producer at Snow Story Productions, which makes vertical dramas for platforms including DramaShorts.

Despite labor tensions, these short-form dramas have provided a key source of employment for Hollywood workers who’ve struggled to find jobs as production has moved out of California.

Corey Gibbons, 44, a director of photography, said vertical dramas kept him in the business when other work dried up.

“I have a feeling that we’re on the brink of something that’s really going to change,” Gibbons said. “I’m just excited to be a part of it.”

So was 27-year-old actor Sam Nejad, a former contestant on “The Bachelorette” who started acting in vertical dramas in January. He said he’s landed one or two lead roles a month since then and can earn $10,000 a week.

“It’s a new art,” Nejad said. “The new Tarantinos, the new Scorseses are all coming through this.”

ReelShort’s office in Sunnyvale looks more like a typical Silicon Valley startup than a Hollywood studio.

Jia, the chief executive, sits at a desk in an open floor seating area with his staff. Along the office walls are framed posters with titles like “Prince With Benefits,” “Never Divorce a Secret Billionaire Heiress” and “All the Wrong Reasons.” Jia proudly points out why each program was notable on a recent tour of the space.

“I don’t have money to hire celebrities,” Jia said. “I have 100% rely on story.”

The 46-year-old entrepreneur, who has an electrical engineering background, launched his business in 2022. At the time, there wasn’t much interest from Hollywood studios.

The skepticism followed the high-profile collapse of Quibi, the startup led by studio mogul Jeffrey Katzenberg and tech executive Meg Whitman, that worked with A-list movie stars on series that would appear on an app in short chapters. Quibi raised $1.75 billion, only to shut down roughly six months after launching.

Jia took a different approach. Rather than signing expensive deals with celebrities, he hired students or recent graduates from colleges like USC to work at his company.

Jia approves all of the micro drama stories at ReelShort, which he says is expected to generate $1 billion in revenue this year.

A ReelShort representative declined to disclose the company’s earnings but said the business is profitable.

Jia said ReelShort has 70 million monthly active users, with 10% of them paid users.

The churn — the rate at which customers drop weekly subscriptions — can be more than 50% at ReelShort, Jia said. That makes it paramount for the company to have a steady stream of content that entices customers to keep paying. Currently it has more than 400 in-house titles and roughly 1,000 licensed titles.

Like others in the genre, ReelShort and DramaShorts rely heavily on data metrics like customer retention and paid subscribers to make their content decisions.

“A lot of directors are thinking, when I shoot the film, ‘I don’t care how people think, this is my creation, it’s my story,’” Jia said. “No, it’s not your story. Your success… should be determined by the people.”

Shares of Advanced Micro Devices (AMD 9.36%) jumped on Wednesday, finishing the day up 9.4%. The spike came as the S&P 500 and the Nasdaq Composite gained 0.4% and 0.6%, respectively.

The chipmaker’s stock is continuing to surge after Oracle announced it intends to deploy 50,000 AMD chips by the end of 2026.

Oracle will use AMD

Oracle, an increasingly central player in AI cloud computing, will purchase 50,000 of AMD’s next-generation MI450 chips to power its servers. The chips are designed to compete head-to-head with those of Nvidia.

This is the latest in a string of announcements that make clear that AMD has a much more substantial role to play in AI than it has up to this point. Just this month, OpenAI and AMD announced a major deal that could see the ChatGPT creator owning roughly 10% of the company in exchange for purchasing a large number of AMD chips.

Image source: Getty Images.

Speaking to AMD’s growing role, Karan Batta, senior vice president of Oracle Cloud Infrastructure, said she expects customers “to take up AMD very, very well — especially in the inferencing space.”

AMD looks to be capitalizing on the AI opportunity, and if AI demand holds, it could do very well. While the stock is anything but cheap, it’s a good pick given its growth prospects.

TEN of the cheapest new cars on sale right now in the UK have been revealed.

Experts have also outlined their thoughts on the selection of new vehicles.

Top Gear gave advise on the list of the ten cheapest cars currently on sale, which includes a bizarre “micro car”.

1. Citroen Ami – £7,695

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At the top of the list is the Citroen Ami that is being sold for “the price of a well-used BMW 3 Series”.

It appears to have the “bones” of a quadricycle with a very boxy shape.

This Citroen comes with an 8bhp electric motor, and 5.5kWh.

Top Gear analysts said it was “fun to use and an entirely loveable object” which can reach top speeds of 28mph.

2. Leapmotor T03 – £14,495

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This is a small Chinese electric car that appears well built.

And its price of £14,495 includes a Leapmotor grant of £1,500.

Even though it is small, the interior is still quite roomy and reasonably comfortable.

“The Dacia Spring has already shown that cheap cars like this can have character, something the T03 severely lacks,” reviewed Top Gear.

3. Dacia Sandero – £14,715

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When it first came into the UK, the Dacia Sandero actually cost just £8,000.

However, it is still the cheapest “proper” petrol-powered car that can be bought in the country at the moment.

The vehicle has been described as “simple”, “spacious”, and one that “absolutely nails the brief” for allowing passengers to get from one place to another.

Top Gear’s verdict on the Dacia Sandero was: “If you don’t in the least bit care about cars, this is probably what you should buy.”

4. Dacia Spring – £14,995

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This car is small, electric and cheap for new cars generally.

It has also been considered “simple” but “fun” like its bigger sibling.

Top Gear stated: “It proves to everyone else it is possible for a BEV to weigh largely the same as its petrol equivalent.

“Well done Dacia.”

5. Kia Picanto – £16,695

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The latest Picanto from Kia is aligned with the maker’s belief in The Small Car,

While looking great, it has a fun motor that offers enough practicality for urban life.

“For a first car or something that’s just needed as a runabout, you can’t go at all wrong with the Picanto,” said Top Gear.

6. Toyota Aygo X – £16,845

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This is a 1.0L, three-cylinder-engined car ideal for the city.

It also has a 71bhp that comes through the front wheels for an exciting 0-62 mph in 14.9 seconds.

For the city, this is surely sufficient because it is unlikely you will going faster than 5mph much.

Top Gear’s verdict on the Aygo X was: “It rides and steers impressively well, although the little three-cylinder engine can feel a little gutless.”

7. Microlino – £16,990

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The Microlino is said to be “becoming the cutest, most adorable thing on the road at any given point”.

It is a “micro” car though so doesn’t leave any room for passengers.

Basically a life-sized, portable, electric Playmobil toy.

“As a car it’s flawed,” admits Top Gear.

“Think of it more as a pet.

“Not brilliantly house-trained, but somehow kinda loveable.”

8. Hyundai i10 – £17,100

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This Hyundai is thought to be the most sophisticated version of the humble i10 yet.

It offers fairly impressive levels of technology and tools, with some decent space inside.

A good overall small car, especially for the price.

“Well done Hyundai for having come up with a fresh city car when lots of other car-makers have canned theirs,” said Top Gear.

9. MG 3: £17,245

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The third generation of the Chinese car maker is small, but not a bad drive.

It’s simple, with a more refined interior to make a good all-rounder.

There is still room for improvement in the ride as Top Gear suggests: “If you can ignore the badge snobbery, you could do a lot worse.”

10. Fiat Grande Panda (hybrid) – £18,035

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This vehicle marks a return for Fiat in making motors that are cheap but fun and full of character.

Top Gear writes: “It has a cheery countenance and knowing sense of heritage.

“We approve.”

Philippe Laffont was known for successfully investing in technology stocks before he founded Coatue Management, a technology-focused hedge fund, in 1999. Since then, he has grown the fund’s size to more $35 billion in assets under management.

Laffont has his finger on the pulse of the artificial intelligence (AI) revolution. His contrarian investment in Super Micro Computer, a company that manufactures high-end servers for data centers, turned some heads earlier this year.

Image source: Getty Images.

Coatue bought into Supermicro at a controversial moment, but it seems Laffont had a change of heart. At the end of June, there were zero shares of the custom server builder in its portfolio.

While Coatue was disposing of Supermicro with its left hand, it was buying up shares of Intuitive Surgical (ISRG -1.34%) with its right. The hedge fund snapped up 39,512 shares of the robot-assisted surgery pioneer in the second quarter.

Intuitive Surgical stock has tumbled this year, but Laffont has reasons to expect a rebound. Here’s a look at what they are to see whether this stock could be a good fit for your portfolio.

An unbeatable advantage

When the market closed on Sept. 12, 2025, shares of Intuitive Surgical were up 19,390% since its initial public offering (IPO) 25 years ago. A few years before its IPO, the Food and Drug Administration made the company’s da Vinci robotic surgical system the first one with clearance to assist with minimally invasive abdominal surgeries.

Medtronic, Johnson & Johnson, and Stryker market surgical robots, but they entered the market after Intuitive Surgical. The pioneer is still the largest member of its industry. At the end of 2024, there were 11,040 Intuitive Surgical systems installed in hospitals worldwide.

Intuitive’s massive installed base of machines isn’t sitting idle either. Surgical teams trained to use da Vinci systems performed 2.7 million procedures last year. Plus, Ion, its more recently launched lung tumor biopsy machine, performed 95,000 procedures last year.

To date, competing systems generally address procedures that don’t already employ da Vinci systems, such as knee replacements and spinal surgeries. Hospital systems can spend more than $1 million installing a da Vinci system and then an even larger sum supporting and training the professionals who will use it. That’s a huge advantage over newer surgical systems that competitors probably won’t be able to overcome.

Placing systems and training surgeons to use them generates revenue for Intuitive, but these aren’t the main sources. Around 84% of total revenue last year came from recurring sources such as instruments and accessories that must be replaced before each procedure.

Why Intuitive Surgical stock is down

Intuitive Surgical has been a terrific stock for its long-term shareholders, but it’s been a stinker this year. It’s down about 26% from a peak it set in February.

Fear that tariffs will pressure profit margins has been a weight on Intuitive Surgical’s stock price. When reporting second-quarter results in July, management reduced its adjusted gross profit margin expectation to a range between 66% and 67%. That would be a minor decline from the 69.1% gross margin reported last year, but this temporary setback is hardly a reason to avoid the stock.

Earlier this year, Medtronic submitted an application to the Food and Drug Administration to perform urology procedures with its Hugo RAS system. Roughly one-fifth of all procedures performed with da Vinci machines last year were in the urology category.

Investors concerned that the Hugo system will pull market share from da Vinci should know that its launch overseas hasn’t been very successful. It’s been authorized for sale in the European Union since 2021, but Medtronic still doesn’t tell investors how much revenue Hugo’s generating in its quarterly reports.

Time to buy?

In the U.S., hospitals considering a new surgical system for urologic surgeries could have a new option from Medtronic by the end of the year. Luckily for Intuitive Surgical, the da Vinci 5 system, which launched in March 2024, already makes Medtronic’s Hugo system seem outdated.

Despite tariff pressure, investors can expect significant growth from Intuitive Surgical. Management is forecasting overall procedure growth of 15.5% to 17.0% this year. High switching costs for hospitals could lead to procedure growth that continues rising for another decade or two.

With a stock price that’s been trading at 55.3 times forward earnings expectations, investors are already expecting profit growth at a double-digit percentage for years to come. Intuitive Surgical stock could fall hard if Medtronic or another competitor begins pressuring sales growth in the years ahead.

Given Hugo’s performance in the E.U., threats from well-heeled competitors appear toothless. Adding some shares to a diverse portfolio now could be the right move for investors with a high risk tolerance.

Advanced Micro Devices (AMD -0.14%) and Nvidia (NVDA 0.57%) are rival companies, but the former is well behind the latter when it comes to market cap. While Nvidia’s valuation is north of $4 trillion, AMD’s valuation is closer to $263 billion.

AMD is nowhere near the size of the larger chipmaker, but it does possess some incredible potential because of its association with artificial intelligence (AI). The key test is whether its latest chips will provide formidable competition and be able to take market share from Nvidia.

Is the market mispricing AMD’s stock, and could it be a steal of a deal? Or is Nvidia really worth that much more than its smaller rival?

Image source: Getty Images.

How the stocks compare with respect to earnings

Although Nvidia is the more valuable company overall, it’s also much more profitable than AMD. That’s why comparing stocks based on their respective price-to-earnings (P/E) multiples is a much more effective way to gauge how cheap or expensive one stock is in relation to another. And the chart below shows what their forward P/E multiples are, which are based on analysts’ expectations of their future profits.

Data by YCharts.

While their valuations are significantly different in terms of market cap, based on their forward P/E multiples, they are similarly valued, and AMD is in fact the more expensive stock when looking at this metric.

Why AMD may be a bit underrated

Nvidia is bigger, more profitable, and the safer-looking stock when compared to AMD. But a case can be made for why AMD could still be an underrated investment. It recently rolled out its new Instinct MI400 chip, which will be available next year. And CEO Lisa Su recently told analysts that for its current version, the MI350, “seven of the top 10 model builders and AI companies” already use it.

If the MI350 is already attracting top AI companies, then the more advanced MI400 chip may be able to benefit from that and drive even more growth for the business. AMD’s growth rate has been climbing in recent quarters while Nvidia’s has been going in the opposite direction.

Data by YCharts.

Should these patterns continue, then it may not be difficult to envision a scenario in which analysts hike their forecasts for AMD, which may make it appear to be a cheaper buy down the road. As a bit of a laggard in the AI chip market, AMD hasn’t been nearly as exciting a growth stock as Nvidia, but that could soon change.

Which stock should you buy?

Although these two stocks are similarly valued based on their projected earnings multiples, AMD still looks like it may have more upside in the long run, simply because its results haven’t been as impressive as Nvidia’s thus far. However, if its growth rate continues to improve as Nvidia’s slows down, it may be due for a big rally. So far this year, AMD’s stock is up over 34% while Nvidia’s has risen by 27%, as investors are starting to feel a bit more bullish on AMD.

Nvidia remains the safer stock to go with in the long run, given its dominance in the AI chip market. But if you’re looking for a bit more upside and don’t mind taking on some risk and a bit more uncertainty, then AMD could be the better option at this stage. Even though it may not be a bargain buy and still has to deliver some stronger financials to show that it can offer significant competition to Nvidia, I think it’s on the right path and has the potential to be the better AI stock to buy at this point.