Fender

SAM Fender has won the 2025 Mercury Prize for his album People Watching.

The singer-songwriter nabbed the prestigious award at the ceremony in his native Newcastle – the first time it has been held outside London.

He won with his third album ahead of a star-studded pack of 12 nominees, including Pulp, Wolf Alice, FKA Twigs, PinkPantheress and Pa Salieu.

Sam was not fancied by the bookies, so his victory is something of a shock.

The Geordie name checked fellow nominees during his acceptance speech to an ecstatic crowd.

He said: “I just I really didn’t – we did not expect this at all. I want to say thank you – I cannot think.”

Sam then grabbed his guitar and launched into a rendition of his album’s titular track, People Watching.

Sam also thanked Annie Orwin, the inspiration behind the song, for being like a “surrogate mother”.

Judges said they loved People Watching’s “character and ambition”, adding: “It felt like a classic.”

Wolf Alice and Pulp have both won the award in the past.

If either of them had taken it home, they have become just the second act to win it twice, joining PJ Harvey.

This is a breaking news story, more to follow…