Takeaways from the 2025 upfronts: Football, movie stars and a streaming future
The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of presentations known as the…
Will Trump’s tariffs crash TV’s spring ad-selling party?
President Trump’s fluctuating tariff proposals and an overall feeling of economic uncertainty could cast a long shadow over the annual presentations from TV networks and…
Super Bowl LIX proved that the TV ad is a dying art
Has video killed the Super Bowl ad?If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it…
Activists, celebrities urge Dodgers to dump Big Oil advertiser
What do Emmy Award-winning actor Kyra Sedgwick, the Rainforest Action Network, the Doors’ former drummer John Densmore, acclaimed climate activist Bill McKibben and “Anchorman” director…
How Netflix and Amazon dominated the advertising upfronts
Advertising executives who entered Radio City Music Hall on Monday for NBCUniversal’s upfront presentation were greeted by an orchestra playing the familiar themes of the…
Amazon’s Prime Video and Netflix crash TV’s ad-selling party
Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy…