SEOUL, Oct. 2 (UPI) — The share price of Naver surged some 10% over the past week after reports that the leading internet company of South Korea may merge with Dunamu, a major player in the country’s cryptocurrency industry.

Naver’s affiliate, Naver Financial, is reportedly in talks with Dunamu, which operates the world’s No. 4 crypto exchange Upbit, for a stock-for-stock merger. If finalized, Dunamu would become one of Naver’s subsidiaries.

Both companies confirmed Thursday that such negotiations were underway, but they declined to provide details.

“Beyond discussions on stablecoins and an unlisted stock trading platform, Dunamu and Naver Pay are exploring a range of additional collaborations. No further details or specific agreements have been finalized at this time,” Dunamu’s chief spokesman Juan Kim told UPI.

Naver Pay, the digital payments service of Naver Financial, boasts a customer base of more than 30 million. Naver holds about 70% of the firm, with Mirae Asset Group holding the remaining 30%. Dunamu remains privately held, with its founding Chairman Song Chi-hyung having a 25.5% stake.

Even if a deal is reached, it would require approval from the shareholders of both sides. At least two-thirds of participants at each company’s shareholder meeting must vote in favor.

Market sentiment suggests that approval is likely, in consideration of the recent sharp rise in Naver’s share price on the Seoul bourse. That of Dunamu has also soared in the over-the-counter trading.

Creating new digital finance ecosystems

Observers point out that amalgamation between Naver Financial and Dunamu could reshape South Korea’s financial landscape, enabling them to compete more effectively with large-sized global rivals.

One major synergy could come from the introduction of a stablecoin, a cryptocurrency pegged to a stable asset like the U.S. dollar. This compares to most other cryptocurrencies, which fluctuate greatly in value.

Daishin Securities analyst Lee Ji-eun said in a recent report that the combined entity could link its stablecoin to Naver Pay, boosting mainstream adoption.

“In the long term, they could seek to dominate the Korean currency-based stablecoin market and provide services such as investment returns and lending by utilizing deposits as collateral,” she said.

Mirae Asset Securities projects that such a business model would provide roughly $210 million in annual revenue by the end of this decade.

Sogang University Professor Yoon Seok-bin described the potential deal as “the marriage of Web 2.0 and Web 3.0 businesses.” The former represents interactive, platform-based services, while the latter focuses on decentralized technologies.

“Both Naver Financial and Dunamu are already profitable. Together, I think they can bring about various new services such as a stablecoin and an all-in-one mobile application called a ‘super app,'” Yoon said in a phone interview.

“In addition, Naver Financial will be able to help Dunamu’s Upbit go abroad. Upbit is the primary crypto exchange in the country, but has yet to establish a notable global footprint. Based on Dunamu’s strong cash flow, Naver Financial will also have a chance to challenge bigger competitors, including PayPal and Stripe,” he added.

Naver Financial recorded $1.18 billion in sales last year for an operating profit of $74 million. Dunamu logged $1.24 billion in revenue, with an operating income of $847 million. Dunamu’s operating margin amounted to 68.5%.

Some watchers say that lucrative Dunamu opted to become a Naver affiliate to achieve its long-standing goal of going public in the United States based on the global brand power of Naver, which listed its U.S. unit Webtoon Entertainment on Nasdaq last year.

Expecting the merger will be structured as an equity swap, Eugene Investment & Securities analyst Jo Tae-na said that Dunamu chairman Song would be the largest shareholder of the new company.

Her rationale: Because the value of Dunamu is about three times bigger than that of Naver Financial, such an outcome is plausible through an equity swap.

“Following the merger, a global listing is expected to lead to at least 1.5 to 2 times higher valuation compared to Dunamu’s standalone listing,” she said in a report. “If the new company goes public, its corporate value could reach $29 billion to $36 billion.”