
YOU’RE in the Alps for a ski holiday – you’ve got your gear, your lift pass and the optimism that you won’t wipe out on a blue run as kids whizz past you.
But what if skiing on a skiing holiday is optional?
What if there’s an Alpine world that doesn’t require you to throw yourself downhill at speed?
The wild and wonderful phenomenon of après-ski only gears up after the lifts stop — and the party gets going.
Après-ski is no small affair — this is not just drinks before dinner.
In the Three Valleys area of the French Alps, après is a daily festival and feels like a way of life.
Picture this: a live band steps on stage ahead of a DJ surrounded by strobe lights, crowds are dancing on the tables (in ski boots) and bobble hats are thrown in the air.
This melee of strangers is swaying together, drinks in hand, as revellers sing at the top of their lungs.
This is a kind of Alpine Glastonbury, where people swap flower crowns and flags for puffer jackets and goggles.
And the best part? You don’t have to ski or snowboard to enjoy it.
The Three Valleys is known for some of the best slopes in the world, with almost 600km of pistes, as high as 3,000 metres, to pick from.
But interconnected Valleys resorts Méribel, Courchevel and Val Thorens also showcase thousands of music gigs.
The magic is thanks to London and Méribel-based agency Après Ski Bands, which books more than 3,500 such events per season across 130 venues.
These aren’t bog-standard cover bands — they’re high-energy pros, picked in X Factor-style auditions in the UK, who turn ski resorts into concert venues during winter.
In five days in the Alps, I saw nine superb acts without even trying — starting with party band Magnolia, ending with DJ and MC duo Rio & Rhymes and acts in between including emerging alt-rock talent Pattern Pusher and diverse après heroes The Wingmen.
For folk fans, there’s guitarist Chris Quinn, who opened for the Jools Holland Orchestra, and singer-songwriter Albert Jones, who appeared on BBC Radio 1’s Big Weekend.
Performing in the Alps is hard graft, as musicians play up to 140 dates in a single season.
At Lodge Du Village in Méribel alone, there are 900 live gigs each winter — with Mondays to Wednesdays often wilder than Saturday nights (free shots for those who arrive early).
Le Rond Point — or Ronnie — in Méribel is one of those places where you show up for one drink and suddenly it’s four hours later, and you’re leading a conga line and wearing someone else’s unicorn onesie.
And let’s not forget ultra-Insta La Folie Douce, a venue likened to Ibiza in the snow. If it sounds like an attack on the senses, that’s because it is.
But if partying isn’t really your thing, there are other things on offer in the Valleys.
For a touch of luxury, hit a hotel spa or soak in your chalet’s outdoor hot tub with a glass of fizz, watching skiers from a distance.
If you want to be on the white stuff minus the face-planting, then snowshoeing or sled-dog walking are great for exploring at a gentle pace.
Then, of course, there is the ultimate Alpine sport — eating.
Food here is an attraction in itself, with Méribel’s Le Cro Magnon and La Terrasse du Village delivering everything from hearty Savoyard to refined French-British fusion.
If you come to the Alps and don’t eat fondue, tartiflette or raclette, did you even visit the Alps?
And now it’s not just a winter thing, with resorts shifting towards year-round tourism, meaning the party doesn’t stop when the snow starts to melt in April.
Whether you’re dancing on tables, belting out rock anthems with a crowd of strangers, exploring snowy forests, or eating your bodyweight in cheese, you’ve made it down a black run to holiday heaven.
GO: THREE VALLEYS
GETTING THERE: Private transfers from Geneva Airport to Meribel cost from £59.50pp for a group of four people.
See alps2alps.com.
STAYING THERE: Seven nights’ self-catering at the Chalet Rosa Apartment in Meribel Village, just a couple of minutes from the piste and La Terrace du Village, costs from £258.34pp, based on six sharing in low season.
See amsrentals.com.
For more information on what’s happening this winter, visit apresskibands.com and laterrasseduvillage.com.