WHEN you are a parent it can be expensive buying clothes for your ever-growing kids.
Thankfully shoppers have been raving about spotting George at Asda currently has a bumper sale on with numerous items down to just £1.50.
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One mum took to the Facebook group Extreme Couponing and Bargains UK and showed how she filled her basket on the George app with discount clothes.
She wrote: “Lots of clothes reduced on the George app.”
Including in her shopping haul were some gamer-themed boys pjs for £1.50, which were for aged seven to eight.
The woman also bought a five-pack of cotton socks for £2 and some Pokemon-themed socks for £2.50.
Other shoppers commented saying they had also stocked up for their kids’ summer wardrobes.
One mum got a £1.50 girls T-shirt, a two-pack of long-sleeve tops for £3 and some £4 swim shorts.
She also got a £2 tennis-themed pink sweatshirt, and a £2 mint green sweatshirt which said ‘Happy Moments.’
Meanwhile, a third Asda fan wrote: “Just got grandkids some bits too.”
One bargain hunter also pointed out that you can save on delivery by getting it sent to an Asda store, which waivers the usual £4 shipping fee.
George store launch
We recently shared how Asda has launched its first-ever stand-alone George store, and it could be rolled out across the UK if it’s a hit.
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The debut site opened on Saturday, May 10 in Leeds, taking over the old Asda Living at Crown Point Retail Park.
The slick new store is packed with head-turning fashion, stylish homeware, must-have toys and baby bits – plus a fresh café to fuel your spree.
There are 30 Asda Living stores across the UK, and bosses will decide later this year whether to roll out more George stores after another trial run.
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Fashionistas can bag the Spring/Summer 2025 collection fronted by supermodel Yasmin Le Bon, plus new celeb collabs – including a chic kidswear range by Erica Davies and a sunshine-filled drop from Billie Faiers.
And it’s not just the clothes getting a makeover – the whole experience is sleeker, quicker and easier, with speedy self-checkouts, faster queues and slick Click & Collect.
Shoppers will also be able to pop into the brand-new Kitchen café, where staffers are dishing up hot meals, cold bites and stone-baked pizzas.
Liz Evans, Asda’s Chief Commercial Officer for George and Retail, said: “Our Asda Living stores have been a huge success – but as shopping habits change, we want to make it even easier for customers to enjoy quality, style and value with George at the heart of it.”
The George label launched in 1989 when fashion guru George Davies teamed up with Asda to make the UK’s first-ever supermarket clothing brand.
By 2004, it was the nation’s biggest clothing retailer, and Asda launched its first Living store to expand into homeware.
Today, George is still going strong in 560 stores and pulling in 260 million visits a year to George.com.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.