Famed for its pastel pink sand and crystal-clear waters, it’s hard to believe that the world’s best beach is only four hours from the UK – and you can grab return flights in July for just £80

You don’t need to jet over to the other side of the world to find sugar-like sand and crystal-clear waters. In fact, the best beach is much closer to the UK than you’d think.

Earlier this year, review site Tripadvisor revealed its Travellers Choice Awards after analysing more than eight million listings over a 12-month period. It found that nothing could quite compare to the idyllic Elafonissi Beach, located on the Greek island of Crete.

Famed for its pastel pink sand (believed to be caused by tiny fragments of seashells) and cobalt waters, Elafonissi Beach outranked dream Caribbean destinations such as Eagle Beach in Aruba and Playa Varadero in Cuba. The stunning beach, which is part of a protected nature reserve, looks like something straight out of a postcard – and makes for the perfect Instagram snap.

Whether you want to spend the day basking under the sun with a good book, or prefer to cool yourself in the shallow lagoon – this beach really does offer something for everyone. Surrounded by a lush forest of cedar trees, the coastline is also a great spot for hikers and nature lovers alike.

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“This place is not overrated!” hailed one traveller who visited the beach back in April. “It’s a short walk to get to this superb beach [from the car park] and it’s quite special because of its many lagoons. A real little jewel! The water is super transparent and turquoise.”

Another person agreed, branding the beach ‘wonderful’. It’s the best beach I have seen,” they wrote. “[The] water is very clean and fantastic for children. I want to come back there every year.” A third added: “I’m in love with this place – it’s one of my favourites. I recommend it to all the people who want to visit… the water was amazing.”

Of course, even the world’s best beach can’t impress everybody – and Elafonisi has garnered some negative attention, mainly around its €5 car park. “Can’t get anywhere near the beach!” moaned one traveller, who dubbed the high parking fee a ‘tourist scam’.

Another agreed, scathing: “When we went to Elafonisi the water was not crystal clear (it was actually impossible to see the ground), and the sand was not pink. There was a crazy [amount of] people and when we came there all the sun beds and parasols had been occupied.”

Kristen Dalton of Tripadvisor hailed its Travellers’ Choice Awards for reflecting the voices of ‘millions of global travellers’ and helping guide people to plan their ‘best trip yet’. “In my family, beaches aren’t just for sunbathing – we like to get out and explore!” she added.

“The diversity of this year’s winners really showcases everything that a beach trip can have to offer. Whether it’s strolling the beautiful pink sand beaches of our world winner, Elafonissi beach, in Greece, experiencing breath-taking vistas in Indonesia, whale watching in Hawaii or diving in magical bioluminescent waters in Thailand – there really is something for everyone.”

If you’re keen to check the beach out this year, you can fly to Crete directly from most major UK airports – including Manchester, Leeds, Newcastle, Bristol, and Bournemouth. If you’re flexible with dates, you can grab return fares for as little as £80 in July.

Accommodation on the island is equally affordable, with plenty of hostels and no-thrill hotels to meet the tightest of budgets. For example, a week’s stay (Monday, July 7-14) at Studio Peacock will only set you back £215. This is based on two adults sharing a double bed in a one-bedroom apartment.

However, if you’re after something a little more luxurious, you have to check out Naiades Boutique Hotel. Located right on the beachfront, this adults-only resort is the epitome of chic and comes with free breakfast every morning. A Deluxe Suite with your own outdoor jacuzzi costs £1,563 on the exact same dates.

*Prices based on Skyscanner and Booking.com listings at the time of writing.

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