This Morning viewers were left unimpressed on Monday’s show as they slammed a segment involving two dogs dressed in Bridgerton outfits.

Viewers of This Morning were left outraged by a segment featured in Monday’s programme.

Upon resuming their presenting roles after a week off, Ben Shephard and Cat Deeley greeted two pooches on the ITV show, suitably dolled up as characters from the popular Netflix series Bridgerton.

The pair of pups had bagged accolades at the latest Greenwich dog show for their uncanny resemblance to the regency styles showcased in Best Bridgerton Lookalike category.

Lola, the winner, donned an elegant blue gown with a perched crown atop her wig—a sight to behold, with her owner making sure it stayed put.

Charlotte, the French Bulldog who nabbed second place, sported a blush pink frock coupled with a golden blonde wig, report Wales Online.

As the segment unfolded, Cat couldn’t contain her laughter over the costumes and extended her kudos, although the lighthearted atmosphere didn’t translate to the audience at home.

People on X, previously known as Twitter, promptly voiced their dismay, labelling the canine costuming as ‘cruel’.

One person criticized: “Poor dressed up dog must be so hot with all that crap on! If you want something to dress up, buy a doll! So cruel! Makes me so angry.”

Echoing the sentiment, another shared: “Sorry that dog is not happy! #thismorning.”

Additionally, a viewer suggested: “I’d suggest, if you have to hold the costume on the dog at all times, it’s probably time to stop.”

Some animal lovers were left fuming after the segment, with one viewer tweeting: “ffs this is just ridiculous it’s animal cruelty that’s what it is…”

Another critic blasted: “This show is so twisted. Preaching one minute, the next showing this type of content. Perhaps get Dr Scott on at the same time!”

One concerned fan posted: “I hate seeing stuff like this encouraged on TV #ThisMorning” While another disgruntled viewer commented: “This is just ridiculous….. Just let you dogs be f****ng dogs and not an attempt to make you relevant.”

However, not everyone was opposed to the segment, with one amused viewer simply tweeting: “2 Victorian Dogs. Ah Ha.”

During the chat with the owner, it emerged that Lola had attempted to remove her crown before going on air, with Cat observing: “She seems very happy! Both of them seem so happy.”

The owner agreed: “Yes, I think she’s alright now, she’s settled.”

Ben then raised the issue of animal welfare, asking: “There will be people asking, ‘Are the dogs happy?’ because dressing dogs up can sometimes get some criticism. Are they happy wearing the outfits? She seems pretty unbothered.”

Charlotte’s owner explained that her pet was accustomed to wearing clothes, saying: “She’s pretty used to wearing clothes in general; when we go out, I tend to dress her up and try to coordinate our outfits.”

This Morning continues weekdays on ITV from 12:30pm