While Liverpool, Arsenal, Manchester City, Chelsea, Newcastle and Tottenham are all planning for next season’s Champions League, United are unable to offer new recruits any European football – let alone a place in Europe’s premier club competition.
Indeed, it is now more than three years since United last played a Champions League knockout tie.
Despite a lowly league finish and absence of European football next season, BBC Sport understands Cunha still views United as a big club – and that the player does not look at it as a risk.
Instead Cunha, who turned 26 on Tuesday and is in peak form, is excited by the enormous challenge of reviving United’s fortunes.
There is a feeling the move makes sense for all parties.
Cunha wants to move to a so-called bigger club, while Wolves get more than £60m to reinvest.
Meanwhile, Wolves have already showed they can win matches without Cunha after securing 10 points from the four Premier League games he missed through suspension following a red card against Bournemouth in the FA Cup in March.
United, who are set to allow England forward Marcus Rashford and Argentina winger Alejandro Garnacho to leave this summer, need to boost the options available to boss Ruben Amorim.
His side managed just 44 top-flight goals in 2024-25 – a club-record low in the Premier League era. Ipswich Town forward Liam Delap, external and Brentford forward Bryan Mbeumo have also been linked.
Cunha has 27 goals in 65 Premier League appearances over the past two seasons and is regarded at United as someone who can make an instant impact, while at the same time add experience to the team.
“United are lucky they still have their historic appeal and reputation as a club, so players of the Brazilian’s quality and potential want to move there,” former England midfielder Fara Williams told BBC Sport.
“If he does, there is no doubt he improves the squad.”