VICTORIA Beckham has lost a trademark war against a beauty brand — because she is not famous enough in Norway.
Posh Spice argued that Norwegian firm Vendela Beauty’s VB logo would be confused with her global brand.
She claimed both the designs were dominated by the letters VB, the layout was almost identical, and both businesses sell similar products.
The fashion designer, 51, provided Instagram followers, international magazine features and sales figures to prove she had a big presence in the country.
But Norway’s patent body decided that there was not enough evidence her brand was well-known enough in the Nordic state — and ruled they were different enough to avoid confusion.
Ex-swimwear model Vendela Kirsebom had filed a trademark application in September 2021 for her beauty brand, which sells a range of skincare, makeup, hair care and fragrance products.
Read More on VICTORIA BECKHAM
It was registered in December 2023, before Victoria formally opposed it.
But the Norwegian Industrial Property Office ruled against her.
Senior legal adviser Tord Hestenes wrote in the judgment that while Victoria is well known in the industry, it “does not mean that her initials or the combined mark can be considered well-known for this reason alone”.
He said her evidence had limited value because her follower count did not actually show how many were in Norway.
He added that it had not been successfully proved how many Norwegians read the international magazines cited, and the sales figures provided covered the entire Nordic region — not just Norway.
Mr Hestenes ruled there was “no risk of confusion” over the brands.
He added: “Documentation in the case does not provide grounds for assuming that the opponent’s mark will be linked to the name Victoria Beckham.”
Victoria’s representatives have been approached for comment on the verdict.