Saint Catherine’s Monastery of Sinai: A crucible of soft power in the Orthodox East
Saint Catherine’s Monastery of Sinai, perched amid the stark landscape of the Sinai Peninsula, is more than a monument of Christian antiquity. It stands today…
The ASEAN Advantage: Powering Growth, Shaping Influence
The ASEAN region is often cited as a successful example of regional cooperation. The ASEAN regional bloc consisting of 10 South East Asian countries —…
Reputation, Power & Influence: Brand Finance’s Chairman Breaks Down Soft Power 2025
Soft power has become an essential force in shaping global influence, with nations leveraging diplomacy, culture, and reputation to assert their standing on the world…
Soft Power and Great Power Competition: Shifting the Sand in the Balance of Power Between the US and China -Book Review
The twenty-first century is witnessing a change in global power structure marked by peaceful rise of China, resurgence of Russia and America’s intent to retain…
Unlocking Soft Power Potential: Kazakhstan’s Creative Economy as a Tool to Global Recognition
In the 2024 Brand Finance Global Soft Power Index, Kazakhstan ranked 80th, demonstrating a significant level of soft power influence. In contrast, other Central Asian…
Black Myth: Wukong and China’s Soft Power
The strong rise and rise to become a superpower has made China eager to develop soft power to enhance its national position, increase its influence…