The Chargers welcomed Arctos as a limited partner Tuesday as NFL owners approved a sale that transferred some the team’s shares to the Dallas-based private equity firm that already has ties to the Dodgers.
“Arctos’ track record in major professional sports speaks for itself,” Chargers owner Dean Spanos said in a statement, “and we are grateful for their alignment moving forward during this time of tremendous growth for our organization.”
According to a league memo The Times obtained last week, Arctos acquired 8% of the team’s shares. Spanos and his family will retain control of the Chargers organization with approximately 61% of the franchise.
Arctos now has stakes in two NFL teams less than a year after the league approved private equity ownership. The company acquired a 10% stake in the Buffalo Bills in January, adding to its portfolio that already included MLB, NBA, NHL and MLS teams. Arctos has ownership stakes in six MLB teams: the Dodgers, Chicago Cubs, San Francisco Giants, San Diego Padres, Houston Astros and Boston Red Sox.
“We’re honored to join the Los Angeles Chargers ownership group and are grateful to Dean and the rest of the management team for their partnership,” Arctos cofounder and co-managing partner Doc O’Connor said in a statement. “We’re excited to get to work and help the team achieve their vision however we can.”
Approaching a decade since their move to L.A., the Chargers have added two major ownership groups in the last year. Detroit Pistons owner Tom Gores bought a 27% stake in the team in September, resolving a long-running dispute between Dea Spanos Berberian and her siblings as Gores and his wife bought Spanos Berberian’s share of the franchise.
NFL team owners approved the participation of NFL players in the 2028 L.A. Olympic flag football competition at the league’s owners meetings on Tuesday.
The resolution permits NFL players currently under contract to try out for flag football, but limits only one player per NFL team to play for each national team participating in the Olympics. An exception was made for each NFL team’s designated international player, who is allowed to play for his home country.
Injury protections and salary cap credit will cover any players injured during flag football activities, and Olympic flag football teams must implement minimum standards for medical staff and field surfaces to be eligible to have NFL players on their rosters.
Flag football is one of five new sports in the 2028 Olympics and will make its Olympic debut, along with squash. There are five players per team on the field and each team builds a 10-person roster. The U.S. men’s national team has won five consecutive world championships.
This is a developing story. The Times will have more soon on the NFL’s vote.
The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of presentations known as the upfronts.
Not long before the curtain went up Monday at Radio City Music Hall for NBCUniversal’s event, President Trump announced he would hold off on tariffs on China, easing some of the economic uncertainty going into the selling season for television networks.
But the messaging from media executives throughout the week acknowledged that advertisers will be under pressure to get more from their marketing dollars. Between performances by Lizzo, Lady Gaga and the Dallas Cowboys Cheerleaders, ad buyers heard about the new artificial intelligence-powered tools for targeting specific audiences.
While traditional TV still commands the bulk of U.S. advertising spending, advertisers’ increasing comfort with streaming was apparent.
Seven years ago, YouTube executives had to reassure sponsors that the company would work harder to keep their ads from running in user-created videos that pushed conspiracy theories or hate speech.
But at the Google-owned platform‘s gathering at Lincoln Center on Wednesday, the audience saw a glowing testimonial video from Marc Pritchard, chief branding officer for Procter & Gamble, a company known for being meticulous about its marketing and media decisions.
Netflix and Amazon marched into the week buoyed by the growing number of streaming subscribers who see ads. Netflix said its service carrying commercials now reaches 90 million subscribers worldwide while Amazon’s Prime Video is now at 130 million in the U.S.
The week of parties and parade of celebrities offered a glimpse into the current state of the TV business. Here’s what stood out:
Live sports rule, especially the NFL
Walt Disney Co.’s TV lineup is packed with big-name talent. But the company kicked off its upfront with an opening number by an unlikely singing duo — former NFL quarterbacks Eli and Peyton Manning.
The audience at North Javits in Manhattan saw two more NFL stars, Kansas City Chiefs quarterback Patrick Mahomes and Philadelphia Eagles running back Saquon Barkley, before a single actor appeared on stage. It was a sign of the NFL’s vital importance to the company and the TV business writ large.
Disney — where not too long ago Chief Executive Bob Iger mused about spinning off ESPN — wasn’t alone in touting its commitment to the league.
NFL Commissioner Roger Goodell did a walk-on at the YouTube presentation to announce the platform’s first exclusive livestream of a league game, the Los Angeles Chargers season opener against the Chiefs in Brazil on Sept. 5.
Roger Goodell speaks onstage during Netflix’s Upfront 2025 on Wednesday in New York.
(Roy Rochlin / Getty Images for Netflix)
On the Netflix stage, Goodell was joined by Cowboys owner Jerry Jones to plug a documentary series on the franchise and announce this year’s two Christmas games that will be carried on the platform.
Jason and Travis Kelce promoted their Wondery podcast at Amazon’s show. Former tight end Rob Gronkowski showed up at two upfront presentations, one for Fox where he is part of the network’s NFL coverage and later at YouTube because, well, why not?
NFL games accounted for 95 out of the top 100 most-watched TV programs last year and is now setting records on streaming. Netflix had its most watched Christmas Day in history when 65 million U.S. viewers streamed some portion of its NFL double header. (Goodell wore a Santa Claus suit for his announcement of this year’s Netflix games).
For TV industry veterans, the emphasis on live sports was surprising. “Traditionally entertainment was the driver of the upfront,” Ben Silverman, co-CEO of production company Propagate, told CNBC.
Or as ABC late night host Jimmy Kimmel put it during his annual Disney upfront roast: “This is all sports. What happened? We used to be so gay.”
But as the audience continues to be atomized by the growing number of streaming options, sports are more valuable than ever for advertisers who want to reach a mass audience.
Executives at Netflix, long on the leading edge of providing niche offerings to fit every consumer’s taste, now extol the virtues of the mass audience viewing experience now that it carries NFL games.
Live sports have become a lifeline to traditional TV, as most young viewers have turned to streaming for scripted series and movies. The trend was reflected in NBCUniversal’s presentation, which emphasized the arrival of the NBA on the network that will cost $2.5 billion a year.
“Tonight” host Jimmy Fallon may have summed it up best when he said, “Good morning, I’m glad to be at the NBA upfront — I mean NBC upfront.”
Planning for life after cable
Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming service Max will once again be called HBO Max. The company stripped HBO from the name in 2023, believing the HBO brand name was too exclusive for the service’s ambitions to broaden its audience.
Dropping the prestigious HBO logo from the name of the service was a dubious decision from the start. But restoring it was a recognition of an undeniable fact: the future belongs to streaming, so why relegate a familiar and respected brand name to the waning cable box?
CNN and ESPN announced that their direct-to-consumer streaming services rolling out later this year will use the network names that have been familiar to cable viewers for more than four decades. The monikers will not carry a plus sign or any other designation that suggest the product differs from what’s on TV, and that’s by design.
Younger viewers may be forgoing cable subscriptions, but they know the CNN and ESPN brand names through their digital content. For those viewers, streaming isn’t an add-on, it is the way they watch TV
Movies are open for ad business, too
Not so long ago, seeing a movie star on stage at a network upfront presentation was a big deal.
But streaming has blurred the line by offering both series and original movies, and media companies are using that to their advantage when pitching to advertisers. The trend has given the platforms a bit more sizzle in their pitches.
Charlize Theron speaks onstage during Netflix’s upfront presentation Wednesday in New York.
(Jamie McCarthy / Getty Images for Netflix)
Arnold Schwarzenegger riffed at length about his upcoming Christmas film for Amazon, “The Man With the Bag.” The moment got added mileage when the former California governor’s “True Lies” co-star Jamie Lee Curtis joined him on stage.
Charlize Theron took the stage at the Perelman Performing Arts Center to plug her upcoming Netflix feature “Apex.”
NBCUniversal teased the sequel to “Wicked,” which will eventually run on its Peacock streaming service.
Warner Bros. Discovery touted its sponsor partnerships for the theatrical blockbuster “A Minecraft Movie” and brought out James Gunn and Peter Safran, keepers of DC Studios, to say there will be opportunities for the upcoming Superman movie and other projects.
The Chargers will seek approval to sell an 8% stake in the franchise to private investment firm Arctos at next week’s NFL team owners meetings.
The approval request was sent in a memo to NFL team owners, according to a person with knowledge of the memo not authorized to speak publicly about it.
If approved, Chargers owner Dean Spanos and siblings Michael Spanos and Alexis Spanos Ruhl would still own approximately 61% of the franchise.
The NFL spring meeting will be held Tuesday and Wednesday in Eagan, Minn.
It is the second major change for the Chargers ownership group in the last year after Detroit Pistons owner Tom Gores bought a 27% stake in the team in September. That transaction resolved a long-running dispute between Dea Spanos Berberian and her siblings as Gores and his wife bought Spanos Berberian’s share of the franchise.
Players recently ranked Spanos and the ownership’s contribution to the Chargers’ success fifth-best out of 32 teams, according to an annual survey conducted by the NFL Players Assn. It was a stark improvement from the previous year’s rankings that placed ownership 24th in the league.
The jump can be attributed to the team’s new $250-million facility in El Segundo, which opened last July. Spanos also brought in coach Jim Harbaugh, who led the team to an 11-6 regular-season record in his first season.
The team entered free agency with the second-highest salary-cap space in the NFL, according to Overthecap.com, but did not make many splashy signings. The biggest contract of the offseason went to free agent offensive lineman Mekhi Becton, who signed a two-year deal worth $20 million after winning the Super Bowl with the Philadelphia Eagles.
Super Bowl champion and Olympic gold medalist? Some NFL players could be at the center of the venn diagram in 2028.
NFL team owners could vote next week at the league’s meetings on whether to allow NFL players to participate in Olympic flag football in the 2028 Los Angeles Olympics. A resolution, announced Thursday, included several possible guidelines as further negotiations continue between the NFL Players Assn., the league, national governing bodies and Olympic authorities.
The proposed resolution would permit players under an NFL contract to try out for a 2028 Olympic flag football team, but limit NFL player participation to no more than one from each NFL team for each national team. In addition, each NFL team’s designated international player can play for his home country.
With injuries a primary concern for the crossover, the proposal adds that any NFL player would have injury protection and salary-cap credit if they are injured while playing Olympic flag football. Olympic flag football teams would have to implement certain minimum standards for medical staff and field surfaces for eligible NFL players to participate.
The resolution also calls for a flag football schedule that does not unreasonably conflict with a player’s NFL commitments. The 2028 Olympics are scheduled for July 14, 2028-July 30, 2028. The timing could potentially conflict with the beginning of some training camps, but the flag football competition, which is scheduled to take place at BMO Stadium, will only span about a week of the Games.
Flag football is one of five new sports in the 2028 Olympic program and one of two sports, along with squash, making its Olympic debut. The U.S. men’s flag football team is five-time defending flag football world champions.
NFL owners are “committed to supporting the growth of flag football,” the resolution states.
“The membership believes that participation by NFL players in flag football during the 2028 Summer Olympics in Los Angeles, California will support such growth and advance several league interests,” the resolution continues, “including increasing fan and public interest in flag football, expanding the global reach of the NFL, and providing greater opportunities for fan engagement and for our league partners.”
Reposts flood in. Likes climb faster than administrators can count.
Each spring, the Chargers know how to run up this score.
When it comes to what senior director of production Tyler Pino calls the “content Super Bowl,” the Chargers are multi-time season NFL schedule release champions. They broke the internet with popular anime videos in 2022 and 2023. A Sims 2 theme in 2024 kept online sleuths laughing for weeks at inside jokes.
The schedule reveal video posted Wednesday in the pixelated style of Minecraft surpassed one million views on X, formerly known as Twitter, in 45 minutes, and four million in three hours, confirming the Chargers’ social media dynasty. The next closest NFL team schedule video was viewed roughly 1.5 million times during that same span.
should we REALLY make our schedule release video in minecraft?
Each year’s creative videos have suddenly become more notable than the schedules they promote. But the Chargers’ content team tries to stay focused on the process of winning fans over one like, lower-case letter and laugh at a time.
“I don’t think our goal is to be the best on the internet,” said Megan Julian, Chargers senior director of digital and social media, “but our goal is to build generational fandom on the internet.”
When Julian joined the Chargers in 2018, she was the only person behind the social media accounts. The franchise had just returned to L.A., where a whole generation had grown up without the NFL. Fans were already invested in different teams. Instead of trying to change an established fan’s mind, the content team aimed to cultivate new ones by reaching different, younger audiences that will fill SoFi Stadium for generations.
Allie Raymond, left, and Megan Julian of the Chargers’ social media team, walk on the practice field during rookie minicamp at the team’s headquarters in El Segundo.
(Carlin Stiehl / Los Angeles Times)
Julian made the Chargers’ social media accounts feel like entering a group chat. The team, which includes director of organic social media Allie Raymond; Jaemin Cho, the senior vertical video coordinator; Lorren Walker, programming manager for organic social media; and coordinator Hannah Johnson, post in lower-case text in short, sharp bursts. They never overexplain the joke.
Here, among friends, it’s already known.
“You’re talking with the fans,” Julian said. “Not at them.”
Occasionally commenters complain about the lower case letters or can’t keep up with the newest slang. The schedule release videos often include pointed jokes toward opposing players or teams. Colts quarterback Anthony Richardson, who controversially sat out for one play last year because he was tired, ran out of gas in a go-kart race in this year’s video.
But the unique tone has built a distinct brand for an organization that is fighting for any way to stand out in a crowded L.A. market.
“We’re creative, and we think a little bit off kilter,” said David Bretto, the director of creative video. “But we do that because we’re allowed to do that, and the organization sees the success.”
A member of the Chargers’ content team films players taking part in rookie minicamp at the team’s headquarters in El Segundo on May 9.
(Carlin Stiehl / Los Angeles Times)
“There are only 20 days a year that we actually play the sport. Then the other 345, we’re just entertaining people.”
— Jason Levine, Chargers senior vice president of brand, creative and content
The content team’s reputation precedes them. When videographers checked bags at the NFL combine, security guards asked what they were cooking for the schedule release. Incoming rookies asked who is behind the keys of the social media accounts that go viral with the latest TikTok trends.
Inspired by the energy of young, charismatic stars on the 2018 team including Keenan Allen, Mike Williams and Derwin James Jr., Julian started to craft a social media persona that matched the on-field personnel. For the franchise’s current era, showing the players’ personalities remains at the forefront.
Some players welcome the sight of the social media team holding a tiny microphone tethered to their phones. Linebacker Daiyan Henley is as ubiquitous on the Chargers’ TikTok account as the team’s logo. A more reserved personality such as Justin Herbert still shines through in videos that showcase the star quarterback’s humble charm.
Highlight videos of Herbert avoiding their cameras still turn into internet gold because while this is a football team, football is only a fraction of the franchise’s digital brand.
“There are only 20 days a year that we actually play the sport,” said Jason Levine, Chargers senior vice president of brand, creative and content. “Then the other 345, we’re just entertaining people.”
Allie Raymond records players and coaches taking part in Chargers rookie minicamp on May 9.
(Carlin Stiehl / Los Angeles Times)
The biggest internet stage is the schedule release. The Seattle Seahawks sparked a revolution in 2016 with a cupcake-themed video in which special ingredients representing each city of their opponents were stirred into a batter. Some teams hire production companies and outside contractors to prepare for the big reveal. This season, NBA legend Allen Iverson and actress Brenda Song made cameos for the Buffalo Bills and the Rams, respectively.
But Julian proudly notes that all of the Chargers’ videos have been produced in-house.
The Chargers’ first major schedule release video came in 2019 when they represented each opponent with stock footage. A dog dressed in a lion’s mane. A person in a bear suit on a picnic. Both games against the AFC West rivals Kansas City Chiefs were represented by awkward chefs. The 73-second collection of clips was so weird it somehow worked.
The day before it dropped, Julian and Bretto nearly scrapped the project all together.
“To me, schedule release kind of feels like you’re on a cliff,” Bretto said. “You put all this work to get to the top of this mountain, and at the very end, there’s nothing to do but just jump. You don’t know how the audience is going to react.”
Just count the tens of thousands of likes. The reception is clear.
Football is a big part of the holidays in the US. The Detroit Lions have hosted a Thanksgiving game every year since 1934 and this season they welcome the Green Bay Packers on Thursday, 27 November (18:00 GMT).
After hosting their first Thanksgiving game in 1966, only twice have the Dallas Cowboys not played on the holiday, and this year ‘America’s Team’ face the Chiefs (21:30 GMT).
The Baltimore Ravens then complete the Thanksgiving triple-header at home to the Cincinnati Bengals (01:20 GMT, 28 November).
In 2023, the NFL played its first game on Black Friday – the day after Thanksgiving – and this year the Eagles host the Chicago Bears in a game which will be broadcast on Amazon Prime (20:00 GMT).
After streaming two games on Christmas Day last season, Netflix will again feature two festive fixtures, with the Washington Commanders hosting the Cowboys (18:00 GMT) before the Minnesota Vikings welcome the Lions (21:30 GMT).
There is even a third Christmas game this year as Amazon Prime will show Kansas City’s home match with the Denver Broncos (01:15 GMT, 26 December).
YouTube is getting another piece of the NFL by landing its first exclusive live pro football broadcast in the first week of the season.
The streaming platform will have worldwide rights to the Sept. 5 meeting between the Los Angeles Chargers and the Kansas City Chiefs from São Paulo, Brazil. The teams will face off at Corinthians Arena, home to Brazilian soccer team SC Corinthians.
YouTube is already the home for the NFL’s Sunday Ticket package, which for an annual fee gives fans access to network TV game telecasts outside of their home markets. The Brazil game will be available free to all YouTube users.
Although the NFL has a multiyear media rights deal with Fox, NBCUniversal, CBS, ESPN and Amazon, the league has managed to peel off games for streaming. Netflix landed two Christmas games last season and will be back in the 2025-26 season.
While the NFL values the reach that its traditional TV partners continue to provide, the league is aware that the younger viewers are turning to streaming platforms — especially YouTube — for video content. Executives have made it clear that they need to reach those consumers to replenish its fan base going forward into the future.
YouTube will team up with the NFL for a multiyear deal for the annual Super Bowl Flag Football Game. The event scored more than 6 million live views when YouTube first presented it in February. The game’s teams were led by YouTube stars IShowSpeed and Kai Cenat.
The Chargers’ season opener in Sao Paulo, Brazil, will be the NFL’s first game streamed exclusively on YouTube, the league announced Tuesday, further expanding the NFL’s streaming footprint to include the ubiquitous free video platform.
Despite now having a home team and TV partner for the matchup, the Chargers’ opponent was the only piece of the NFL’s seven-game international slate that was not announced Tuesday. Front Office Sports reported the Chargers will face AFC West rival Kansas City on Sept. 5 at Arena Corinthians. The Chiefs have won seven consecutive games against the Chargers while becoming one of the league’s most popular TV draws.
Kansas City star quarterback Patrick Mahomes and tight end Travis Kelce were at the center of the NFL’s expanded streaming influence last year as the Chiefs played in the league’s Christmas Day takeover of Netflix. The doubleheader that also featured Houston playing Baltimore drew an average of 26.5 million viewers, which made them the most-streamed NFL games in U.S. history. But the ratings lagged slightly behind recent linear broadcasts. In 2023, the NFL boasted its most-watched Christmas Day game since 1989 with the Chiefs and Las Vegas Raiders drawing 29.2 million viewers on CBS.
Last season, the Chargers faced the Arizona Cardinals in a “Monday Night Football” game that was the first ESPN+ exclusive to not be included in the international series.
Played as the second game of a staggered doubleheader that featured a matchup between the Tampa Bay Buccaneers and the Baltimore Ravens, the Chargers’ loss to the Cardinals attracted less than 2 million viewers, according to NBC’s Pro Football Talk, which made it the least-watched NFL game since 2008.
Putting a star-studded division matchup at a neutral site on Friday of Week 1 would remove a marquee game from the Chargers’ SoFi Stadium slate. While local fans would miss the highly anticipated rivalry game, the Chargers will still host the Super Bowl champion Philadelphia Eagles and NFC rookie of the year Jayden Daniels, the San Bernardino native who led the Washington Commanders to their first NFC championship game appearance since 1991 last season.
The home schedule also features AFC West counterparts Las Vegas and Denver, Houston, Indianapolis, Pittsburgh and Minnesota. On the road, the Chargers will play their three AFC West rivals, Jacksonville, Tennessee, Dallas, the New York Giants and Miami.
The remainder of the schedule will be released Wednesday at 5 p.m. PDT.
Minnesota Vikings head coach Kevin O’Connell believes NFL fans and newcomers to the sport in Ireland will be seeing the best wide receiver “on the planet” in Justin Jefferson when his side play in Dublin in September.
On Tuesday, the Vikings were confirmed as the Pittsburgh Steelers’ opponents for the first ever regular-season game in Ireland.
As part of a record seven international matches to be played in 2025, the sides will meet at Croke Park on 28 September with the Vikings then going on to face the Cleveland Browns at Tottenham Hotspur Stadium the following week.
In four-time All-Pro selection Justin Jefferson, the Vikings will have one of the game’s genuine superstars in their ranks.
“Justin Jefferson, if fans don’t know about him yet, they certainly will very soon,” O’Connell said.
“Getting the opportunity to see the best wide receiver on the planet in my opinion is a great start to getting to know the Minnesota Vikings, as well as a whole lot of great players on our offence and our defence.
“It’s a heck of a match-up with the Steelers and two great franchises battling it out to get a very important win.”
A football fan is suing the NFL for $100 million over the “severe emotional distress and trauma” that he suffered when former Colorado quarterback Shedeur Sanders unexpectedly dropped to the fifth round of last month’s draft.
In a lawsuit filed May 1 in the U.S. District Court for the Northern District of Georgia, Buffaloes fan Eric Jackson alleged the NFL had violated the Sherman Antitrust Act for collusion and possibly violated the Civil Rights Act for race discrimination, as well as consumer protection laws for “misrepresenting the nature of the drafting process and the qualifications of players.”
Jackson filed the case as a John Doe but revealed his identity by indicating he was representing himself. He describes himself in the lawsuit as “a dedicated fan of Colorado football” who “has closely followed Shedeur Sanders throughout the 2023 and 2024 seasons.” He included a request to file the complaint “in forma pauperis,” meaning he is unable to pay the filing fees.
Sanders, the son of Hall of Fame NFL player and Colorado coach Deion Sanders, was considered by some to be a potential first-round pick. Instead, he was bypassed until the Cleveland Browns claimed him at No. 144 overall, after they had already picked another quarterback, Oregon’s Dillon Gabriel, in the third round.
“Reports and leaked statements suggested that Sanders ‘tanked interviews,’ ‘wasn’t prepared,’ and ‘was too cocky,’ which contributed to a narrative that has unjustly harmed his reputation and potential as a player,” the lawsuit reads. “These slanderous statements reflect biases that influenced the NFL’s decision-making process, causing emotional distress and trauma to the Plaintiff as a fan and consumer.”
Jackson is also seeking “a formal acknowledgment from the NFL regarding the emotional distress caused by their actions and statements,” “a retraction of the slanderous statements made about Shedeur Sanders, along with an apology for any harm caused to his reputation,” and “implementation of fairer practices in the drafting process to ensure that talented players are recognized and given opportunities based on merit.”
The NFL did not immediately respond to The Times’ request for comment. Asked if the league had any reason to be concerned over the lawsuit, USC professor of law Clare Pastore told The Times, “Nope.”
She said the NFL’s lawyers will likely file a motion to dismiss the lawsuit for failure to sustain a claim, and that will likely be the end of the matter.
“This is ridiculous in many ways, but the biggest thing that I believe will immediately leap out at a judge is the concept of standing,” said Pastore, a former litigator whose specialties include civil rights law. “A supposed harm someone suffers in combination with some vast number of other people is not something that, that one person has standing to contest. … It’s what the courts call a generalized grievance. And a generalized grievance does not provide standing in federal court.”
She added: “It’s a little hard for me to see how anything about the Sanders situation could make out a race discrimination claim. I believe there may be race discrimination in certain aspects of the NFL. You look around the coaching ranks, the ownership ranks, they’re not very integrated. But in terms of players, it’s difficult to see how a claim could be made out that a player wasn’t drafted on race discrimination grounds.”
As for the $100 million in damages Jackson is seeking, Pastore called it “absurd.”
“That’s another aspect — it’s not quantifiable,” she said. “Like, how much is a fan harmed by a player that they want to see play not playing for their team, not playing for the team they want, not playing at all? It’s just not the stuff of which lawsuits are made.”
