EXCLUSIVE: With the Celebrity Traitors final just hours away, a PR expert has revealed which stars are coming out to TV opportunities – and which have been left worse off
The Celebrity Traitors airs its huge finale tonight on BBC One – and while fans are asking whether the Traitors or Faithful will win the game, others are wondering what’s next for its viral stars. Tonight’s episode will see finalists Alan Carr, Cat Burns, David Olusoga, Nick Mohammed and Joe Marler compete for the chance to win up to £100,000 for their chosen charities.
However, celebrity PR specialist Kayley Cornelius has revealed who the real winners from the BBC One series are – as well as who hasn’t come of as well as they had hoped. One of those coming out on top is ex rugby player Joe Marler, who is rumoured to be taking on a big presenting role with the BBC after the show.
Speaking on behalf of Online Casino provider Slingo, Kayley said that Joe has gained a whole new fanbase thanks to the Celebrity Traitors. “He has a lot to gain from this show – he’s recently retired from his sporting career and stepped into this new chapter of his life,” she said.
“Celebrity Traitors was his first bash at giving a reality career a try and he’s going to attract a lot of new listeners to his podcast. People have been so impressed with how clever he’s been throughout the process. He’s proven himself as being entertaining, clever, he comes across very well on screen.
“I can see him being lined up for every show under the sun – he’s probably going to be on Strictly next. He would be perfect for the glitz and glam. He’s such a good team player and he’s from sport so has discipline. He’s going to be a very booked and busy man.”
However, he’s not the only finalist who’ll be going on to bigger and better things – Kayley reveals that Cat Burns’ brand awareness has shot up thanks to the show. “She entered as this quiet underdog among line-up of really well known names. This show was a great opportunity for brand awareness for her,” she said.
“She’s just had to push back her tour but I have no doubt that it is going to sell out in no time. She’ll be able to headline bigger stages, do more arena-based shows. She might get a support slot on a stadium tour. It’s an exciting time where she’s going to be in demand.”
Kayley added that Cat could also go into fashion after showing off her style on Celebrity Traitors. “Some of her looks from the show, she came across as like quite cool, quite grungy and I think that aesthetic from an editorial sense, she’ll probably make thousands off the back of that.”
While there are rumours that the treacherous Alan Carr could become the next host of Strictly Come Dancing, Kayley doesn’t think it would be the right fit for the standout star. “When I think about what he will realistically do next, I can’t imagine it being Strictly,” she said.
“I think with the position that Strictly Come Dancing is in at the moment, as they’re recovering from these scandals, I think they want to keep two female presenters so I don’t know if I can quite see him taking Strictly on, even though it would be brilliant.
“I suppose for Alan, he’s just made a nation fall in love with him again and there’s chats of Chatty Man being revived – I can see it.”
As for the stars who haven’t found success from the show, YouTube star Niko Omilana is one of them thanks to his early banishment. The influencer was the first person to be accused of being a Traitor on the show and left in episode two.
“Niko unfortunately has lost out on quite a lot from doing this show,” Kayley said. “This is the kind of move that should have been a massive career break for Niko as he goes from online reality star into a mainstream celebrity. Like what we’re witnessing with George Clarke on Strictly at the moment.
“Unfortunately, with him being on the show for such a short amount of time, he wasn’t in there long enough to make much of an impact on this new audience.”
Another is Paloma Faith, who was the first to be killed by the Celebrity Traitors – and ‘threw a wobbly’ after being murdered by pal Alan, a source told The Mirror.
“I think Paloma might have some damage control to do,” Kayley says. “She’s quite angry with Alan Carr and how the game panned out. People might see her as a bit petty and a bit pathetic. Originally, the public said, ‘We need Paloma back – she was done so dirty.’ They’re now turning on her and saying she’s been a sore loser.
“From that perspective, she just needs to be a bit cautious and careful about how she speaks about her experience on the show and there might be more behind the scenes than we’re being let on to know at the minute, but I think if she is going to be a bad loser about this situation, it’s not going to go down well with viewers at home.”
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