justin connolly

Walt Disney Co. is alerting viewers that its channels may go dark on YouTube TV amid tense contract negotiations between the two television giants.

The companies are struggling to hammer out a new distribution deal on YouTube TV for Disney’s channels, including ABC, ESPN, FX, National Geographic and Disney Channel. YouTube TV has become one of the most popular U.S. pay-TV services, boasting about 10 million subscribers for its packages of traditional television channels.

Those customers risk losing Disney’s channels, including KABC-TV Channel 7 in Los Angeles and other ABC affiliates nationwide if the two companies fail to forge a new carriage agreement by next Thursday, when their current pact expires.

“Without an agreement, we’ll have to remove Disney’s content from YouTube TV,” the Google Inc.-owned television service said Thursday in a statement.

Disney began sounding the alarm by running messages on its TV channels to warn viewers about the blackout threat.

The Burbank entertainment company becomes the latest TV programmer to allege that the tech behemoth is throwing its weight around in contract negotiations.

In recent months, both Rupert Murdoch’s Fox Corp. and Comcast’s NBCUniversal publicly complained that Google’s YouTube TV was attempting to unfairly squeeze them in their separate talks. In the end, both Fox and NBCUniversal struck new carriage contracts without their channels going dark.

Univision wasn’t as fortunate. The smaller Spanish-language media company’s networks went dark last month on YouTube TV when the two companies failed to reach a deal.

“For the fourth time in three months, Google’s YouTube TV is putting their subscribers at risk of losing the most valuable networks they signed up for,” a Disney spokesperson said Thursday in a statement. “This is the latest example of Google exploiting its position at the expense of their own customers.”

YouTube TV, for its part, alleged that Disney was the one making unreasonable demands.

“We’ve been working in good faith to negotiate a deal with Disney that pays them fairly for their content on YouTube TV,” a YouTube TV spokesperson said in a statement. “Unfortunately, Disney is proposing costly economic terms that would raise prices on YouTube TV customers and give our customers fewer choices, while benefiting Disney’s own live TV products – like Hulu + Live TV and, soon, Fubo,” YouTube TV said.

Disney’s Hulu + Live TV competes directly with YouTube TV by offering the same channels. Fubo is a sports streaming service that Disney is in the process of acquiring.

YouTube said if Disney channels remain “unavailable for an extended period of time,” it would offer its customers a $20 credit.

The contract tussle heightens tensions from earlier this year, when Disney’s former distribution chief, Justin Connolly, left in May to take a similar position at YouTube TV. Connolly had spent two decades at Disney and ESPN and Disney sued to block the move, but a judge allowed Connolly to take his new position.

YouTube TV launched in April 2017 for $35 a month. The package of channels now costs $82.99.

To attract more sports fans, YouTube TV took over the NFL Sunday Ticket premium sports package from DirecTV, which had been losing more than $100 million a year to maintain the NFL service. YouTube TV offers Sunday Ticket as a base plan add-on or as an individual channel on YouTube.

Last year, YouTube generated $54.2 billion in revenue, second only to Disney among television companies, according to research firm MoffettNathanson.

The dispute comes as NFL and college football is in full swing, with games on ABC and ESPN. The NBA season also tipped off this week and ESPN prominently features those games. ABC’s fall season began last month with fresh episodes of such favorite programs as “Dancing with the Stars” and “Abbott Elementary.”

ABC stations also air popular newscasts including “Good Morning America” and “World News Tonight with David Muir.” Many ABC stations, including in Los Angeles, run Sony’s “Wheel of Fortune” and “Jeopardy!”

“We invest significantly in our content and expect our partners to pay fair rates that recognize that value,” Disney said. “If we don’t reach a fair deal soon, YouTube TV customers will lose access to ESPN and ABC, and all our marquee programming – including the NFL, college football, NBA and NHL seasons – and so much more.”

In the last several years, YouTube has become an increasingly formidable competitor to streaming services and entertainment studios, providing videos from amateur and professional creators, as well as livestreaming major events and NFL games.

Now its growing threat to studios is playing out in the courts.

The Google-owned platform recently poached Justin Connolly, president of platform distribution from Walt Disney Co.

On Wednesday, Disney sued YouTube and Connolly for breach of contract, alleging that Connolly violated an employment agreement that did not expire until March 2027 at the earliest.

Connolly oversaw Disney’s distribution strategy and third-party media sales for its streaming services like Disney+ and its television networks. He also was responsible for film and TV programming distribution through broadcasting and digital platforms, subscription video services and pay networks.

As part of his role, Connolly led Disney’s negotiations for a licensing deal renewal with YouTube, Disney said in its lawsuit.

“It would be extremely prejudicial to Disney for Connolly to breach the contract which he negotiated just a few months ago and switch teams when Disney is working on a new licensing deal with the company that is trying to poach him,” Disney said in its lawsuit.

Disney is seeking a preliminary injunction against Connolly and YouTube to enforce its employment contract.

YouTube did not immediately respond to a request for comment.

At YouTube, Connolly will be become the company’s head of media and sports, where he will be in charge of YouTube’s relationships with media companies and its live sports portfolio, according to Bloomberg.

YouTube accounted for 12% of U.S. TV viewing in in March, more than other streaming services like Netflix, according to Nielsen. YouTube’s revenue last year was estimated to be $54.2 billion, making it the second-largest media company behind Walt Disney Co., according to research firm MoffettNathanson.

Unlike many other major streaming platforms, YouTube has a mix of content made by users as well as professional studios, giving it a diverse and large video library. More than 20 billion videos have been uploaded to its platform, the company recently said. There are over 20 million videos uploaded daily on average.

Streaming services such as Netflix have brought some YouTube content to their platforms, including episodes of preschool program “Ms. Rachel.”On a recent earnings call, Netflix co-Chief Executive Greg Peters named YouTube as one of its “strong competitors.”

Connolly entered into an employment agreement with Disney on Nov. 6, Disney said in its lawsuit. That contract ran from Jan. 1, 2025 to Dec. 31, 2027, with Connolly having the option of terminating the agreement earlier on March 1, 2027, the lawsuit said.

As part of the agreement, Connolly agreed not to engage in business or become associated with any entity that is in business with Disney or its affiliates, the lawsuit said. Disney said YouTube was aware of Connolly’s employment deal with Disney but still made an offer to him.

Entertainment companies have brought lawsuits in the past to stop executive talent poaching by rivals.

In 2020, Activision Blizzard sued Netflix for poaching its chief financial officer, Spencer Neumann. That case was later closed, after Activision asked to dismiss the lawsuit in 2022.

Netflix years ago also faced litigation from Fox and Viacom alleging executives broke their contract agreements to work for the Los Gatos-based streaming service. In 2019, a judge issued an injunction barring Netflix from poaching rival Fox executives under contract or inducing them to breach their fixed-term agreements.

Editorial library director Cary Schneider contributed to this report.