John Singer Sargent

Top UK winter holiday spot little-known and ‘unspoilt’ village

Broadway has been dubbed the ‘Jewel of the Cotswolds’ thanks to its charming architecture and uncrowded streets. Here’s everything you need to know

The ‘Jewel of the Cotswolds ‘, a village in Worcestershire, has been lauded for its “beautiful” and “unspoilt” charm.

Broadway, particularly popular during the summer, is being promoted as an ideal spot to visit during the colder months, offering a unique winter allure. In fact, BBC’s Countryfile named it one of the top winter holiday destinations in the UK.

Situated beneath Fish Hill and just a two-hour drive from central London, Broadway invites visitors to leisurely stroll along its high street, taking in the local pubs, shops and cafes before venturing into the Cotswold hills.

Tourists can appreciate the historic buildings lining the high street before exploring some of the village’s attractions. The Design Museum, housed in Gordon Russell’s original grade-listed workshop, showcases the work of the renowned furniture designer.

According to the village’s official website, other notable creatives linked to the area include William Morris, John Singer Sargent, and Mary Anderson, reports Gloucestershire Live.

A key attraction is the Broadway Tower, nestled within a 50-acre parkland estate. It provides stunning views over the landscape, and on a clear day, visitors can see across 16 counties.

Additionally, the Broadway Museum and Art Gallery, situated in a charming 17th-century building, offers guests the opportunity to delve into the village’s intriguing history.

Animal enthusiasts will find the Cotswold Farm Park just a 20-minute drive away from Broadway.

Visitors can get up close with over 50 rare breeds, cuddle chicks or pet rabbits, providing an excellent family outing.

Holiday-makers have showered the village with glowing reviews, praising its picturesque architecture and range of attractions.

One guest shared on TripAdvisor: “Just beautiful, lots of shops and places to eat and drink. Best visited out of season so you can appreciate the buildings and old world charm.”

Another said: “The Broadway High Street just oozes Cotswold charm. It has a village green and is lined with historic buildings and honey-coloured houses with thatched roofs. Many of the houses were built in the 17th century, and some of the buildings, like the Abbot’s Grange and the Prior’s Manse, date back to medieval times.”

A third described Broadway as a “beautiful village”, noting: “Other Villages around aren’t a patch on this place. Plenty of shops to visit, pubs, restaurants, tea rooms.”

Meanwhile, another said: “Amazing Village in the Cotswolds. Been coming here for years when nearby. There is something for everyone and a very dog friendly place. Lovely food places and never struggled with parking.”

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