A MAJOR UK supermarket has slashed the price of all its Christmas chocolate tubs – and you don’t need a loyalty card to get the bargain.
With just under 100 days to go until Christmas, shoppers are being urged to stock up early and save money on their festive favourites.
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Asda, today cut the price on its tubs of Celebrations, Quality Street, Cadbury Heroes and Cadbury Roses – making them the cheapest on the market without signing up for any scheme.
A tub of Quality Street or Celebrations now costs £4.42, while Cadbury Heroes and Roses are just £4.92 each.
The supermarket said it wanted to give customers the best value possible ahead of the busy festive period, with no need to scan a card or download an app at the checkout.
The deals come as Asda recently unveiled its full Christmas food range for 2025.
It includes Hot Maple Pigs in Blankets, a Pigs in Duvet Wreath, a Festive Fondue Kit, Slow Cured Rack of Pork with Truffle Butter and Parmesan Crumb and a Pistachio & Milk Chocolate Flavour Cream Liqueur.
Retail experts say the price cuts could spark a supermarket price war as competitors look to match Asda’s prices in the run-up to December.
It follows a strong year for Asda, which was named one of the UK’s cheapest supermarkets by Which? earlier this month.
In August, a larger trolley shop of 190 items cost £474.86 at Asda – £11.03 cheaper than Tesco with a Clubcard.
Christmas chocolate price wars
Sweets under the tree are a big part of Christmas for British households.
Supermarkets often offer flash promotions giving shoppers a chance to get their festive favourites at a discounted price.
But these offers aren’t around for long.
Earlier this month, Tesco slashed the price of Quality Street tubs to £2.95.
The price drop gave shoppers a chance to stock up ahead of Christmas.
You’ll need to hide away the tubs to avoid the temptation of tucking in before December.
Besides the big chocolate tubs, other Christmas favourites are starting to land on shelves.
Cadbury’s Mini Snow Balls are one of the best-selling chocolate treats during Christmas time.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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