BLACK FRIDAY has long been the moment to score serious savings on Apple’s handsets, and this year looks no different.
The timing is especially sharp; Apple’s latest iPhone launch has nudged prices down across the range, and we’re already seeing early iPhone 16 Black Friday deals.
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The timing is especially sharp; Apple’s latest iPhone launch nudges prices down.
For anyone eyeing an upgrade, this is a smart window to start watching the sales.
Retailers tend to slash prices on premium tech throughout November, and while Apple rarely leads with markdowns, there are tried-and-true places to find them.
The recent flagship release adds an extra twist: older models are dropping in price at the same time seasonal Black Friday promotions begin.
That combination makes the iPhone 16 a particularly attractive buy.
If you’d rather explore the very latest hardware, my Apple iPhone 17 where to buy guide has everything you need to know.
But if you’re hoping to save on the 16, we’ll be tracking the best Black Friday deals on the iPhone 16 right here, so it’s worth keeping this page bookmarked.
Below, you’ll find the early deals we’ve spotted, plus a look back at last year’s discounts.
Apple iPhone 16 review
The Sun’s Senior Tech Editor, Sean Keach, reviewed the Apple iPhone 16 series when it launched last year, and this is his verdict…
Pros:
- New Camera Control button makes snapping quick
- Action Button adds handy custom shortcuts
- Faster A18 chip improves speed and photos
- Big battery life boost
- Fresh colour choices
Cons:
- May feel like a modest step up if you have a recent model
Rating: 10/10
I’ve been trying out Apple’s new line of iPhones.
There’s the iPhone 16 and 16 Plus, and the iPhone 16 Pro and Pro Max.
All of them get a new Camera Control button for quick access to the clever snapping feature. Taking photos has never been easier.
And the regular iPhone 16s are upgraded with the Pro’s Action Button, which I’m using to identify songs with Shazam – but you might want to set it up to translate foreign languages, or just turn the torch on.
There are loads of new colours for both models. My favourite is Teal on the iPhone 16, and Desert Titanium on the iPhone 16 Pro Max.
Powerful new A18 processors make photos look better, and battery life gets huge gains. Video playback hits a whopping 33 hours on the iPhone 16 Pro Max. I can’t run it down.
That’s my favourite model, also in part thanks to its giant 6.9-inch screen.
But I think the iPhone 16 is now so good that most people will get on just fine with it.
When is Black Friday 2025?
November 28, 2025, is the date to know, but you can expect deals to land earlier in the month, with the best reserved for the big day.
The sale always falls on the day after Thanksgiving, as per the American tradition.
But while it may have begun over in the States, Black Friday has now snowballed into one of the biggest events across the world.
If you’re interested in learning more, check out our guide to the meaning behind Black Friday.
Is Apple taking part in Black Friday this year?
Apple doesn’t tend to discount its tech, and the brand doesn’t join in Black Friday shenanigans.
So third-party retailers are your best bet, and often where you’ll find the biggest discounts on Apple products during the sale period.
The likes of Argos, Amazon, John Lewis, and Currys will almost certainly have offers to jump on, as well as mobile phone network providers.
We’ll handle the hard work for you by updating this page with the best discounts as soon as they drop.
So, keep checking back to snap up a bargain.
What to expect from Apple’s Black Friday sale 2025
This Black Friday, we’re expecting to see some deals on the iPhone 16, although the discounts may not be major.
If you’re shopping with big savings in mind and aren’t fussed about having the absolute latest features, it’s a smart idea to search for deals on older models like the iPhone 15 and iPhone 15 Pro.
The iPhone 15 will continue to be supported by Apple until at least 2028.
What was in Apple’s sale last year?
In 2024, the former flagship in November was the Apple iPhone 15, and we spotted several deals worth jumping on.
Here are a few of our favourite offers from last year:
iPhone 15
- Apple iPhone 15, 128GB, £678 (was £699) from Amazon – buy here
- Apple iPhone 15, 128GB, £679 (was £699) from John Lewis – buy here
- Apple iPhone 15, 128GB, £678 (was £799) from Very – buy here
- Apple iPhone 15, 100GB, £38/month from Sky – buy here
- Apple iPhone 15, 150GB, £50/month (£25 upfront) from Three – buy here
- Apple iPhone 15,
100GB500GB, £36.99/month (£9 upfront) from Mobiles.co.uk – buy here - Apple iPhone 15,
25GB60GB, £39.55/month (£20 upfront) from GiffGaff – buy here
iPhone 15 Plus
- Apple iPhone 15 Plus, 128GB, £779 (was £899) from Very – buy here
- Apple iPhone 15 Plus, 128GB, £779 (was £793.61) from John Lewis – buy here
- Apple iPhone 15 Plus, 128GB, £779 (was £799) from Amazon – buy here
- Apple iPhone 15 Plus, 128GB, £779 (was £799) from AO – buy here
- Apple iPhone 15 Plus, 100GB, £42/month from Sky – buy here
- Apple iPhone 15 Plus, 150GB, £58.75/month (£35 upfront) from Three – buy here
- Apple iPhone 15 Plus,
25GB60GB, £43.92/month (£25 upfront) from GiffGaff – buy here
iPhone 15 Pro
- Apple iPhone 15 Pro, 512GB, £1,149 (was £1,219) from Amazon –buy here
- Apple iPhone 15 Pro, 150GB, £63.25/month (£35 upfront) from Three – buy here
iPhone 15 Pro Max
- Apple iPhone 15 Pro Max, 256GB, £1,049 (was £1,119) from Amazon – buy here
- Apple iPhone 15 Pro Max, 256GB, £1,049 (was £1,099) from John Lewis – buy here
- Apple iPhone 15 Pro Max, 150GB, £71.13/month (£55 upfront) from Three – buy here
When is Cyber Monday 2025 and is Apple taking part?
This year, Cyber Monday takes place on Monday, December 1.
Back when Black Friday was a bigger brick-and-mortar event, Cyber Monday was reserved as an exclusive online-only event.
These days, things have moved on, and the day is more of an extension to the month-long event, with pretty similar deals across the board.
That’s not to say there are no surprises, but where iPhones are concerned, the deals will only last as long as the stock does, so with hot ticket items like this, it pays to snag them early.
While Apple doesn’t typically offer direct discounts on its products during Cyber Monday, plenty of other retailers do.
We’ve listed several UK retailers below, so make sure to check them out.
How much does Apple’s shipping cost?
Apple offers free standard shipping for all online orders in the UK.
That said, if you’re shopping for a bargain, you likely won’t be shopping there.
So, the shipping costs will vary from retailer to retailer.
To avoid any surprises, check your chosen retailer’s shipping costs before checking out.
Does Apple offer any other discounts?
If you are shopping with Apple directly, there are a few types of discounts offered.
First, there are discounts for students, teachers, and educational staff, which are available through Apple’s education store.
This typically includes savings on Macs, iPads, and accessories, along with discounts on AppleCare and Apple Music subscriptions.
There’s also a trade-in programme that allows you to trade in eligible devices for credit toward a new purchase or an Apple Store Gift Card.
Plus, you can check out the certified refurbished products page, which features discounted items that have been tested and come with a full warranty, often making them a cost-effective option.
For more information on refurbished devices, visit our refurbished tech guide.
Which retailers have the best Black Friday iPhone 16 deals in the UK?
As Apple is one of the most well-known brands worldwide, many major UK network providers and retailers will be selling the smartphone.
If you want to land the best deals, check out the sites listed below.
More Black Friday Tech Deals
Visit our tech Black Friday deals hub to shop more of the best discounts from the top brands.
Find your favourite brand’s Black Friday deals in our A-Z directory