Ibiza Final Boss Jack Kay looks completely unrecognisable in an unearthed snap that was taken before his incredible rise to fame on social media over the summer
Ibiza Final Boss Jack Kay looks completely unrecognisable in an unearthed snap that was taken before his incredible rise to fame. The 26-year-old construction worker, who hails from Newcastle, has become instantly known thanks to an eight second video posted on TikTok that has landed him a Channel 4 documentary and a multi-figure brand deal.
The viral social media star is known for his famous haircut, but in a newly-resurfaced photograph, the influencer looks totally different with a style that is worlds away from his signature look.
Standing on the right end in a snap taken in a pub, Jack can posing in front of a pint and is sporting with a much-less defined fringe whilst his beard and chain are nowhere to be seen.
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Speaking about his incredible rise to fame, he said: “Where I’m from is like a council estate. Not much happens round there for people like me. People like me don’t get the chance to make it to this level, do you know what I mean? To make it to this level is like a dream, honest to god!”
On August 3, Jack was dancing at a party when he caught the attention of clothing label Zero Six West Ibiza. He had black and gold sunglasses on to match his black vest and massive gold chain. His muscled arms were on display and his now iconic bowl haircut had been shaped to perfection. The clothing label posted an eight-second clip of Jack dancing, and asked: “Does anyone know this absolute legend coz we’ve got 2 free guestlist with his name on it!”
On TikTok alone, the video has had almost 30million views and Jack became a meme, dubbed the Ibiza Final Boss. He captured the attention of many and soon signed with a talent agency and embarking on a club appearance tour, which one PR expert estimated could earn him £1k-5k per night. With at least eight appearances under his belt, that is an estimated earning of anywhere between £8k and £40k from club appearances.
The new film follows Jack as he adjusts to life in the spotlight and tries to find longevity in his newfound career as an internet personality. When asked why millions went wild for his unique look, Jack said: “I think why people love that video because it’s just my aura.
“I think no one has seen us before. When I’ve just stepped in the dance, looking the way I’m looking with my shades and my hair. My tattoos, my muscles, my beard and stuff. People think, ‘Who’s he?’ That’s what I think.”
He went onto reveal that he now goes to the hairdresser three times a week to keep up his look – and spends nearly £80 weekly.
“Before the fame, it was twice a week but now it’s three times,” he said. “I’ve got to keep myself on point.
“Three, four years ago, I had long hair, like a slick-back. I got sick of it and changed it to a Scouse trim. It’s basically just a low fade. Brush my hair to the side, put a bit of hairspray on. It’s got to be spot on.”
He added: “It looks fresh doesn’t it? Everyone loves it. Especially the birds. They loved it before the fame and now.”
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