Thu. Sep 4th, 2025
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One ancient town dubbed ‘the Pearl of the Black Sea’ has beautiful cobblestone streets, and affordable food and drinks

 An ancient Bulgarian town has been crowned the cheapest beach destination for Brits
An ancient Bulgarian town has been crowned the cheapest beach destination for Brits (Image: Kennedy News/Svetlana Zlbrova)

An ancient Bulgarian town has been crowned the cheapest beach destination for Brits – boasting white sandy beaches, UNESCO listing and pints costing less than £2.

Nessebar, on a small peninsula in Bulgaria, has been named the best-value beach in the new easyJet ‘Cheap Beach Index’ thanks to its dependable ‘shoulder-season’ deals on flights and hotels and affordable hospitality.

Dubbed the “Pearl of the Black Sea”, Nessebar blends together rich history, culture and seaside charm. It delights visitors each year with its charming cobblestone streets in its UNESCO-listed old town and a famous seafood scene.

Nipping at its heels is the Budva Riviera in Montenegro, which boasts a range of idyllic beaches along a 35 kilometre stretch of the Adriatic coast in western Montenegro.

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The town is bordered by a sandy beach
Nessebar blends together rich history, culture and seaside charm(Image: Kennedy News/Goran Safarek)

Cruising into third place is the Costa de Almería in Spain that’s known for Europe’s only desert Tabernas Desert and its golden beaches.

Further down the table, value keeps rolling in destinations like Zadar and Nin in Croatia, Costa Blanca and Costa del Sol in Spain and Halkidiki in Greece.

These sun-soaked destinations pair clear seas with competitive apartment and hotel prices, meaning a seven-night stay rarely breaks the bank.

Kevin Doyle, easyJet’s UK Country Manager, said: “With summer behind us, there’s plenty of opportunities to still find great weather in early autumn across Europe.

“With thousands of flights across hundreds of routes from the UK throughout September, it means great value beach breaks are still available across Europe.

“Our unrivalled network of flights across the continent provides direct links from many UK airports to a whole host of great value, sun-friendly beach breaks on a budget.

“Our Cheap Beach Index offers a great variety of value choices for passengers looking for one last dose of summer sun and fun.”

The top 20 table was compiled by analysing areas within easy reach of airports that offer affordable direct routes to the UK. Each destination is priced on the basis of a typical holiday ‘basket’ that includes criteria such as the price of beer, an ice cream and a family meal out.

The index comes ahead of the start of ‘shoulder season’, from mid-September through to October. With many European destinations still offering warm conditions and airline schedules still operating at near-peak summer levels, the ‘shoulder’ is proving a popular option for many who aren’t ready to see the summer go.

For more information, please visit easyJet – Book Cheap Flights and Holidays

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