Fri. Sep 12th, 2025
Occasional Digest - a story for you

ALDI has unveiled three new cake-inspired ice creams in a huge shakeup to its frozen aisle. 

The new desserts will be landing in just days and will retail for just £2.49.

An image collage containing 1 images, Image 1 shows ALDI supermarket in Snellville, Georgia

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Aldi is preparing to release three new ice creamsCredit: Alamy
Gianni's Birthday Cake ice cream tub.

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The birthday cake ice cream has been described as a ‘party in every tub’Credit: Aldi

The three ice creams will be inspired by some of Britain’s favourite cakes, including a birthday cake flavour. 

Aldi has described the birthday cake ice cream as having a “party in every tub”.

Every sponge-flavoured treat is slathered in sweet marshmallow and raspberry sauces before being finished with rainbow sprinkles. 

The second new ice cream comes in a red velvet flavour, which has rich cocoa frosting and baked sponge pieces. 

Aldi’s final new flavour is the Cherry Bakewell ice cream, which is infused with sweet-almond and covered in pastry flavoured ice cream. 

All three ice cream flavours will hit the shelves on September 15th and, according to Aldi, they will sell for just £2.49.

The news comes after the brand confirmed its Christmas plans three months in advance. 

Like many other retailers, Aldi will be closing its doors for three days over the festive period to give its hardworking staff some time off. 

All 1000 of Aldi’s sites will close on Christmas Day before reopening on December 27. 

The shop will close again on New Year’s Day. 

All 7 outdoor items hitting Aldi’s middle aisle this week including $29.99 tool that’ll keep you warm going into fall

Rebecca Heley, communications director at Aldi UK, said: “Christmas is a special time, and we want to ensure all of our colleagues have the opportunity to relax and enjoy it with their loved ones.

“That’s why all Aldi stores will be closed on Boxing Day this year.

“We know how hard colleagues work to deliver an amazing Christmas for our customers, and this is one small way of saying thank you.”

The supermarket chain has also announced that it is rolling out a huge change across all of its stores very soon.

Aldi will be stocking wines themed around autumn and winter from next week, after it was crowned Wine Supermarket of the Year at the People’s Choice Awards.

Sam Caporn, Aldi’s resident Master of Wine, said: “As summer fades, it’s time to uncork the flavours of autumn. Think medium-bodied reds for cosy evenings, or a tropical Stellenbosch Chardonnay alongside a Sunday roast.

“And here’s a secret – the Cigales Rosé isn’t just for summer. Its vibrant acidity makes it a surprisingly perfect partner for winter dishes too.”

Gianni's Cherry Bakewell ice cream tub.

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The Cherry Bakewell flavour is flavoured with sweet almondCredit: Aldi
Gianni's Red Velvet Cake ice cream tub.

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The red velvet ice cream also comes with sponge piecesCredit: Aldi
Shoppers entering an Aldi store.

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The supermarket is known for selling everything from wine to gardenware

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