‘Holiday hopping’ is a growing travel trend among Britons and one UK region in particular has been singled out as the ultimate hotspot for its natural beauty and historic landmarks
The emergence of a new travel trend has seen one UK region enjoy renewed popularity. The trend known as ‘holiday hopping’ has Britons booking consecutive stays at multiple holiday cottages to maximise their time off.
The new staycation trend is leading to a surge in multi-destination bookings ahead of summer 2025, reports holiday letting provider, holidaycottages.co.uk. Looking into their booking data, the provider reports that multiple regions in the UK have distinguished themselves as ‘holiday hopping’ hotspots, but one is the standout winner.
Cumbria is the UK’s top region for holiday hopping adventures with its abundance of national treasures including the clear waters and mountains of the Lake District and historic sites like Hadrian’s Wall.
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Located in the heart of Cumbria in the north west of England, the Lake District is one of the most picturesque destinations in the country. One of the most prominent features of the District is Scafell Pike – the 978 metre-tall mountain that is the tallest in England.
Cumbria is well known for its mountains as 10 of England’s tallest mountains are all located in the Lake District. But beyond the lakes and mountains that first come to mind with the mention of Cumbria, the region has plenty to offer hungry and rest-seeking holidaymakers.
According to holidaycottages.co.uk, Cumbria is an enticing destination for food-focused travellers. Here, foodies can “indulge in local delicacies such as Cumberland sausage and visit one of the many farmers markets or independent cafés or restaurants”.
For the uninitiated, Cumberland sausage has been a local specialty for around 500 years and is notably sold in a coil rather than links. It is defined by a unique blend of spices is typically longer and thicker than other sausages.
Another Cumbrian specialty is Cumberland sauce which is the perfect complement for cold cuts. The savoury and fruity blend combines red currant jelly, mustard, salt, pepper, cloves, orange peel and port.
The letting provider also makes note of the top destination pairings for summer 2025, listing Cumbria and North Yorkshire as a winning combination. North Yorkshire came in second on the provider’s list of top UK holiday hopping hotspots for its dramatic cliffs and Viking history.
Other great destination pairings for staycationers to consider include North Cornwall and West Cornwall and Norfolk and Suffolk. Suffolk promises “a tranquil escape with its golden beaches, nature reserves, and charming countryside” according to the letting provider.
The holiday hopping trend’s rising popularity mirrors a shift towards more meaningful, responsible travel. The flexibility, freedom, and the chance to provide valuable support to multiple local businesses along the way is of great appeal to travellers.
Top 5 regions for holiday hopping in the UK
- Cumbria
- North Yorkshire
- Suffolk
- The Highlands
- North Devon