SHOPPERS are in a frenzy over Primark’s new clothing range, inspired by an iconic 90s character.

From pieces inspired by classic films, to budget beauty buys, Primark is constantly wowing shoppers with its stylish and budget friendly products.

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And it’s latest range, inspired by Japanese character Hello Kitty, is no different.

Sharing highlights from the range on their Instagram page, Primark said: “Our ultra-sweet @hellokittyeu and Friends collection is in-stores now.”

The collection includes clothing for both adults and children, as well as sweet slippers and trainers.

Budget-friendly shoppers can even get their hands on Hello Kitty stickers and tweezers for just £2.50.

Some of the highlights from the range include an adorable patterned bath robe, priced at £13.

It comes in a wide range of sizes, from XXS to XL and is available in store, or via click and collect.

A description reads: “Bring some Hello Kitty charm to your loungewear with this cosy bath robe, featuring an all-over Hello Kitty print with adorable bows.

“Designed with long sleeves, a shawl collar, and a tie waist for a snug fit, it’s perfect for unwinding in style.”

Another popular product is the Hello Kitty T-shirt and Joggers Pyjama Set, also priced at £13.

The elasticated waist is perfect for lounging around in, and the sweet design is bound to brighten up your day.

Primark fans rushed to the video’s comments section to share their love for the range.

One person said: “I want it all.”

A second person said: “Beautiful.”

A third added: “Those pyjamas are so precious!”

Why Primark is great for looking expensive on a budget

By Clemmie Feildsend, Fabulous Fashion Editor

AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.

For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.

And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.

But no matter what, Primark always delivers.

Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.

While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.

Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.

With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.

And the Hello Kitty range isn’t the only Primark buy that shoppers have been raving about.

Fashion friends are rushing to buy the fast-fashion store’s £90 dupes of a pair of £900 Manolo shoes.

The fast fashion retailer’s Floral Open Toe Heels are dead ringers for Manolo Blahnik’s creations. 

And the best bit? They only cost £20 a pair, meaning a saving of at least £880 than buying the luxury inspiration.

The new shoes come in two hues of red and blush, and are adorned with soft, fabric flowers over the toe strap. 

A blurb on the blush kicks reads: “These pink open-toe heels are a true statement piece, with vibrant floral embellishments adorning the front for a bold and eye-catching touch. 

“The satin finish adds a luxurious sheen, while the ankle strap and platform sole provide both style and support. 

“Perfect for adding a pop of colour to evening wear or elevating a special occasion outfit.”