Nongshim, South Korea’s largest instant noodle maker, will release a line of products featuring characters from the Netflix hit animated movie “KPop Demon Hunters,” the company announced Wednesday. Photo courtesy of Nongshim
SEOUL, Aug. 21 (UPI) — Nongshim, South Korea’s largest instant noodle maker, will release a line of products featuring characters from the Netflix hit animated movie KPop Demon Hunters later this month.
Packaging for the company’s popular Shin Ramyun instant noodles and Shrimp Crackers snacks will showcase images of characters from the film, including Rumi, Zoey, Saja Boys and Derpy the tiger, the company said Wednesday.
Nongshim will also launch a new Shin Toomba Sauce and special cup noodles modeled after the snacks eaten by the fictional K-pop group Huntrix in the movie. The company will promote the collaboration through a series of global events, including social media campaigns, digital content and offline pop-ups.
“KPop Demon Hunters’ realistic depiction of various Korean cultures, including K-Pop and K-Food, went viral and is creating a global fandom,” the company said in a statement. “The frequent appearance of ramyun, a quintessentially Korean food, naturally drew attention to Nongshim.”
The animated film, which centers on a K-pop trio who secretly battle demons, has been a massive hit for Netflix since its release in June. As of last week, it has become the second-most-watched film of all time on the streaming service, with more than 210 million views.
The Kpop Demon Hunters soundtrack has also crossed over onto the global music charts, with the single “Golden” by Huntrix topping the Billboard Hot 100 list for the week of Aug. 16.
Nongshim said that the partnership was sparked by the film’s realistic depiction of Korean ramyun and snacks, which many fans said resembled the company’s products.
“This collaboration was possible thanks to fans who identified our products in Kpop Demon Hunters and shared their excitement,” a spokesperson said. “Just as KPop Demon Hunters introduced K-culture to the world, we will also work to genuinely inform global consumers of the taste and value of K-snacks.”
The limited-edition products will be available in South Korea and major markets across North America, Europe, Oceania and Southeast Asia.