What’s different in the World Series this year? The New York Yankees are not here, and the Toronto Blue Jays are.
For Major League Baseball, that represents an opportunity.
On the eve of the World Baseball Classic, as the league attempts to grow its popularity around the world and considers sending its star players to the 2028 Olympics, the World Series ratings are encouraging.
For the first two games of the World Series, the average viewership in Japan was almost as high as in the United States, despite a population one-third that of the U.S., and the average viewership in Canada was 10 times greater than it was last year.
The average in the three countries, through two games: 30.5 million, MLB said Tuesday. The average for the World Series last year: 28.6 million.
The Game 1 audience for those three countries: 32.6 million, the highest for an MLB game in the U.S., Canada and Japan combined since Game 7 of the 2016 World Series between the Chicago Cubs and Cleveland Guardians.
When the Dodgers and Yankees played in last year’s World Series — a clash of the two biggest markets in the United States — the average game attracted 15.8 million viewers in the U.S. For the first two games of this year’s World Series, the average game attracted 12.5 million viewers on Fox platforms, so Canadian markets are not included.
However, even without a U.S. team to oppose the Dodgers, Fox said this year’s ratings are better than any other World Series since the pandemic, besides last year’s.
This year’s NBA Finals — a small-market matchup between Oklahoma City and Indiana — attracted a U.S. average of 10.3 million viewers.
This year’s World Series features Japan’s team — the team of Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki — against Canada’s lone major league team. The average viewership in Japan: 10.7 million, despite the games starting there at 9 a.m.
The average viewership of last year’s World Series in Canada: 720,000. That number through two games this year: 7.2 million. The U.S. population is 10 times greater than that of Canada.