SHOPPERS are rushing to snap up a £13 Sainsbury’s summer dress, that is super flattering on all body types.
With just a few weeks left of the school summer holidays, many Brits are likely hoping to make the most of the hot weather, with days out at the beach and last-minute trips abroad.
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And what better way to get yourself excited for summer plans, than to treat yourself to a brand new frock.
Sainsbury’s Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its summer collection is no exception.
Elegant summer dress
One dress in particular that has caught the eye of fashion fans is the Yellow Square Neck Poplin Midaxi Dress which has been slashed from £26 to £13, a saving of 50%.
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The stunning frock is perfect for those with bigger busts, as it has chunky straps, meaning you can wear a supportive bra underneath.
It is made with a lightweight fabric, which will keep you cool on hot summer days, and even has pockets, so you don’t even have to take a bag out with you.
Pair the bright-coloured gown with chunky wedge sandals and eye-catching accessories for a statement holiday look.
The dress is available in a wide range of sizes, from size six to size 24.
However, it has proved so popular with fashion fans that it is sold out in some sizes, so you better be quick to snap up the deal.
Shoppers have been raving about the summer frock on the Sainsbury’s website.
One customer said: “I really like the cut and colour of this dress and it has thick shoulder straps so you can wear your regular bra.”
A second said: “I loved this dress from the moment I spotted it in store and thus I purchased it the second I was able to!
“Fabric wise this dress is very much a summer wear, though I suspect if you layer just right you could well push it into winter.”
A third shopper wrote: “This is a lovely dress. Lovely material.
“I’m a size 12 and it fitted perfectly.”
A fourth remarked: “This lovely dress is made out of quality material, in a triumphant colour and cut beautifully.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.