“Unfortunately, there will always be organisations that seek to pirate our game for potential financial gain.
“They don’t invest in pathways or the development of players. They simply exploit the hard work of others, putting players at risk of financial loss while profiting themselves.
“They are, in reality, counterfeiting a code.”
R360 is co-founded by former England World Cup winner Mike Tindall and backed by private investors.
After the prospective rugby union bans were announced last week, it said it wants to “work collaboratively as part of the global rugby calendar,” and that all players would be released for international matches.
“History shows that when athletes are offered free choice and given fresh opportunities for them and their families then threats to those sportsmen and women follow,” R360 co-chief executive Mark Spoors said on Wednesday.
“R360 is about empowering players, giving them, rugby lovers and the next generation of fans opportunities and new platforms to enjoy the sport we love.
“We know there is much interest in understanding more about the global series we’re building. We remain on plan and look forward to sharing and discussing the detail in the coming months.”
R360 will seek approval for its plans from World Rugby, rugby union’s governing body, at its council meeting next year.