Natalia Bryant has made her debut as a creative director with a short film that features a subject matter with which she’s very familiar.
The 70-second piece is called “Forever Iconic: Purple and Gold Always,” and it’s all about the worldwide impact of the Lakers — something Bryant has experienced throughout her life as the oldest daughter of one of the Lakers’ great icons, Kobe Bryant.
The film, posted online Wednesday by the Lakers, is a fast-paced tribute to the team and its fans. It features a number of celebrity cameos — Dodgers superstar Shohei Ohtani takes batting practice wearing a Lakers cap; current Lakers star Luka Doncic yells “Kobe!” as he shoots a towel into a hamper; fashion designer Jeff Hamilton creates a number of Lakers jackets; actor Brenda Song obsessively watches and cheers for the team on her computer; Lakers legend Magic Johnson declares, “It’s Showtime, baby!”
Mixed in are shots of regular fans paying tribute to the team in their own ways.
“This project was an amazing, collaborative environment with such creative people and we all came together to try and portray the Lakers’ impact, not only in L.A. but around the world,” Natalia Bryant said in a statement released by the Lakers. “Everyone has their own connection to the Lakers. I hope those who already love this team watch this project and remember what that pride feels like. And if you’re not a Lakers fan yet, I hope you watch this, and it makes you want to be.”
Natalia Bryant’s first short film as a creative director is “Forever Iconic: Purple and Gold Always.”
(Los Angeles Lakers)
Bryant, who graduated from USC’s School of Cinematic Arts in May, included some famous Lakers clips, such as LeBron James arguing, “It’s our ball, ain’t it?” and her father hitting a buzzer-beating shot against the Phoenix Suns during the 2006 playoffs.
“Such an honor to be apart of this project!” Bryant wrote on Instagram. “Thank you @lakers for having me join as creative director💛lakers family forever”
Lakers controlling owner and president Jeanie Buss also posted the video on Instagram.
“Cheers to the millions of fans around the world who make the Lakers the most popular team in the NBA!!” Buss wrote. “You are the best fans in the league. Congratulations and huge thanks to the amazing @nataliabryant who helped bring this film to life for her creative director debut.”
Lakers superfan Song also posted a number of photos related to the project on Instagram, including one of herself with Bryant.
“Lake show for life,” Song wrote.
Bryant responded in the comments, “For life!”